Business Development Specialist at Medicaid Radiology Limited

Role Description

• This is a full-time on-site role located in Abuja for a Business Development Specialist. The Business Development Specialist will be responsible for generating leads, conducting market research, analyzing data, and providing excellent customer service. Daily tasks include identifying new business opportunities, developing client relationships, and working collaboratively with the marketing and sales teams to achieve business goals.

Why this role matters

• Help Medicaid Radio-Diagnostics grow patient volumes, deepen partnerships, and make our services (radiology, lab, echo, endoscopy, FibroScan, pre-medicals, corporate screenings, etc.) more accessible and profitable.

What you’ll do

• Drive patient acquisition and service-line growth with targeted campaigns and outreach.
• Build and manage partnerships (hospitals/clinics, HMOs/retainers, corporates, schools, NGOs, embassies).
• Lead marketing with the Comms team (digital/offline, activations, community events).
• Develop packages & pricing (e.g., corporate wellness, back-to-school, maternal bundles).
• Prepare proposals/RFPs, MOUs, and close deals; manage the BD pipeline/CRM.
• Track numbers and report weekly: leads, conversions, revenue impact, campaign ROI, feedback.

What you’ll need

• 3+ years BD/Marketing in healthcare (diagnostics, hospital, HMO or medical devices).
• Bachelor’s in Marketing/Business/Public Health/Physiology/Radiography or related.
• Strong presentation, negotiation, relationship management and data tracking (Excel/Sheets; CRM).
• Abuja fieldwork readiness (client visits, activations; some Saturdays).
• Nice to have: basic Power BI/Google Data Studio; valid driver’s licence.

KPIs (indicative)

• Monthly patient volume growth and new account signings.
• Revenue from new/expanded services and partnerships.
• Campaign ROI and conversion rates; retention of key accounts.