Business Development Manager at PPC Limited

Summary of Roles / Responsibilities

• Responsible for total sales results for the Centre.
• Manage and coordinate on-ground marketing activities for the center including getting data from other centers to support sales activities
• Maintain a healthy funnel of opportunities to be closed month on month – HMOs, Private Hospitals/companies, Public Hospitals, Diagnostics Centres etc.
• Own the forecast process including funnel maintenance of the channel in the assigned territory
• Develop strategies to increase patronage and position the center as a Diagnostic Center of choice
• Work closely with the Center Manager and the Clinical team to support value-adding programs and initiatives
• Explore, Develop and Maintain strategic relationships with key accounts
• Negotiate with potential Accounts/Customers, special deals, pricing, timing, service compensation in line with BTHDC policy
• Identify new business, channel opportunities and customer needs in the region to ensure business growth
• Provide input for the business planning exercise: market trends, competitor behaviour, potential projects and other relevant business information of the Healthcare Diagnostics Industry
• Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within the territory and report same promptly.
• Maintain a healthy database of accounts and ensure optimal relationship management of key clients for the Center
• Timely preparation of reports weekly, monthly or otherwise required
• Effectively managing the sales and marketing staff and sales agents in line with the established Performance Management principle

Qualification and Person Specification

• Bachelor Degree in Medical or related Sciences, Business Management or Marketing.
• 5 - 7 years of business development working experience in the healthcare sector.
• Detailed service knowledge & Training
• Market research and study
• Healthcare Industry Knowledge
• Solution selling skills and key account management
• Business Communication/Presentation Skills.
• Creativity and Innovative
• Commercially astute
• Service-Oriented
• Personal Integrity and Maturity
• Good Inter-personal and Relational Skills (Team Oriented).