Business Development Manager at Oaklands & Johnson Limited

Key Responsibilities

• Work with and develop the current prospect database within specified business sectors to generate effective leads & exceed sales targets for the business (100 Million Naira monthly)
• Develop a sales contact plan to include cold-calling, direct marketing, and attending industry events to build relationships with key prospects
• Respond to incoming Requests for Information (RFIs), Requests for Proposals (RFPs) in a professional and creative manner
• Understand a prospectТs business needs and develop a tailored digital marketing proposal using all relevant O&J products and solutions, drawing on expert internal resource as required
• Work closely with colleagues in agency to identify common new business prospects and cross-sell integrated search and affiliate proposition
• Represent agency at industry events, including round tables, speaking forums and new business events
• Work closely with Client service team to identify appropriate go to market messaging for specific business sectors

Knowledge Sharing, learning & development:

• Enhance own development by taking responsibility for staying informed and up to date with competitors activity/ industry knowledge
• Work closely with the affiliate team to develop new business proposals
• Work closely with the client service, Creative, & media teams to demonstrate O&J expertise at new business pitches
• Contribute to the learning environment by identifying areas where there is potential for learning and building knowledge with others
• Adopt the performance management scheme by setting objectives, participating in performance reviews and building a personal development plan.

Key Relationships:

• Head of Creative Development Managers & Business Development Executives
• Group marketing team
• Client Development team
• Network team

Requirements
Professional Requirements:

• 5+ years minimum working in experiential marketing and product branding.
• Proven track record in consultative selling, specifically with Tier 1 & 2 merchants
• Experience in constructing contracts resulting from complex sales
• Experience working across pan-African territories an advantage
• Excellent affiliate marketing knowledge
• Moderate knowledge of digital marketing
• Good understanding of tracking and ad-serving technology used in affiliate marketing
• Experience responding to formal RFIs & RFPs for large brand businesses
• Experience dealing with businesses at Head of E-Commerce, Marketing Director and above, and with an extensive network of contacts.
• Ability to interact with and influence multiple sales channels
• Experience developing effective tactical marketing strategies to support sales acquisition
• Experience in re-positioning products and services through the sales process would be advantageous
• Ability to manage and track lead generation and a sales pipeline through CRM system
• Degree or equivalent
• Formal sales training.

Personal Requirements:

• Tenacious & creative sales approach
• Driven and motivated by results
• Passionate about performance marketing
• Strong presenter, negotiator, and influencer
• Excellent written & verbal skills
• Organised, with good attention to detail
• A self-starter who can spot new opportunities
• Able to work as part of a wide and varied team.