Business Development Manager at Broadoaks British School

Job Purpose

• To lead the marketing team and spearhead business development initiatives across all arms of the organisation — Broadoaks British School, Teenee Todds Day Nursery, Camp Quest, and all related businesses present and future — with a focus on brand positioning, enrollment growth, revenue generation, and expansion into new markets. Beyond enrollment, the role will develop and execute business strategies that ensure the organisation becomes a legacy business that thrives for generations.

Key ResponsibilitiesStrategic Business Development

• Develop and implement growth strategies to increase enrolments, partnerships, and revenue streams.
• Drive sustainable business growth by creating opportunities that strengthen the organisation’s market position and financial stability.
• Identify new business opportunities, markets, and services aligned with our vision.
• Conduct market research to analyse trends, competitor activities, and customer preferences.
• Prepare business cases, feasibility studies, and proposals for new ventures.
• Collaborate with leadership to shape expansion plans for new campuses, programs, services, and related future enterprises.

Marketing Leadership

• Lead, manage, and mentor the marketing team to deliver impactful campaigns.
• Design and execute annual marketing plans to strengthen brand visibility and achieve enrolment targets.
• Oversee all brand communications across print, digital, social media, and PR channels.
• Develop promotional materials and coordinate school events, open days, and outreach programs.
• Monitor and evaluate campaign performance, adjusting strategies for optimal results.

Partnerships & Networking

• Build and maintain relationships with stakeholders, including parents, partner organisations, and community leaders.
• Represent the school at education fairs, networking events, and corporate engagements.
• Secure sponsorships, collaborations, and strategic alliances that align with our brand.

Data & Reporting

• Track, analyse, and report on key business and marketing metrics.
• Prepare monthly growth reports and present insights to the leadership team.
• Monitor ROI of marketing spend and recommend budget allocations.

Key Performance Indicators (KPIs)

• Enrolment growth across all arms of the organisation.
• Measurable increase in brand visibility and market presence.
• Achievement of revenue targets from business development initiatives.
• Successful launch of new programs, services, or branches as per expansion strategy.
• Long-term sustainability and growth of the organisation as a legacy business.

Qualifications & Experience

Required:

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field.
• Minimum of 7 years’ proven experience in business development and marketing, preferably in the education, or service industry.
• Strong leadership experience managing teams and cross-functional projects.
• Proven track record of driving business growth and market expansion.

Preferred:

• Master’s degree (MBA or M.Sc.) in Business, Marketing, or related field.
• Experience in the education sector or running multiple business units.
• Digital marketing certification (Google, HubSpot, CIM) is an advantage.

Skills & Attributes

• Exceptional communication, presentation, and interpersonal skills.
• Strategic thinker with strong analytical and problem-solving abilities.
• Creative, innovative, and results-driven mindset.
• Proficient in digital marketing tools, CRM platforms, and MS Office Suite.
• Ability to work under pressure, meet deadlines, and adapt in a fast-paced environment.