Business Development & Growth Officer at Discovering Talents Academy

Job Summary

• The Business Development & Growth Officer will be the bridge between our marketing efforts and revenue generation.
• This dual-focus role involves managing our active social media presence and aggressively converting digital leads from sponsored campaigns into enrolled students and paying clients.
• You will also design, pitch, and execute growth strategies for auxiliary programs like our weekend library and educational resources.

Key Responsibilities
Lead Conversion & Enrollment Management (60% Focus):

• Rapid Response: Act as the immediate first point of contact for all inquiries coming through sponsored ads, social media DMs, WhatsApp, and website forms.
• Pipeline Management: Move prospects seamlessly from "Inquiry" to "Physical School Tour" to "Paid Enrollment."
• Follow-Up System: Maintain a rigorous follow-up schedule with parents who have inquired but haven't yet registered.

Social Media & Community Engagement (20% Focus):

• Content Consistency: Ensure the school’s social media pages are active daily with frequent, high-quality, and engaging posts.
• Audience Interaction: Respond to comments, messages, and inquiries professionally and promptly to build a vibrant digital community.