Business Development Executive at InfoStrategy Technology

Department: Business Development
Reports to: Head of Operations

Essential Duties and Responsiblites

• Prospect for new clients and develop tailored contents (proposal, newsletters, etc.) for clients.
• Build, plan and implement the overall company’s digital marketing strategy.
• Prepare and manage a digital marketing budget.
• Manage all company clients, follow up on orders and communicate client feedbacks to appropriate quarters.
• Create a database and keep all client record.
• Manage a team of creative minds.
• Drive business development and pitch to clients the organizations business model.
• Create, manage and improve content across our online platforms considering SEO and Google Analytics.
• Planning digital marketing campaigns, including web, SEO/SEM, email and social media.
• Manage company's social media channels (LinkedIn, Facebook, Twitter, Instagram) and communicate with followers on all social media pages, respond to queries/ complaints from customers and monitor customer reviews.
• Follows up on all outstanding quotes for assigned customers and prospects within 24 hours.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Continuously strive to develop company presence on social media.
• Participate in meetings, conferences and client discussions as a representative of the company.
• Develop new and creative growth strategies for the company and launch advertisements to increase brand awareness.
• Create & follow a communication plan for social media & email communications.
• Develop database of client and utilize the results to manage clients.
• Analyze and evaluate social media campaigns and strategies / report on the effectiveness of campaigns while monitoring competition and providing suggestions for improvement.
• Other duties as assigned.

Education Qualifications, Experience, Skills and Competencies

• Minimum of 4 years experience managing / leading a team.
• Minimum of 3 years experience in Digital Marketing or a similar role.
• Demonstrable experience managing SEO, marketing database, email and social media.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of various social media platforms, best practices, and website analytics tools (e.g., Google Analytics, Google AdWords, Mail chimp).
• Excellent communication and interpersonal skills.
• Great content development and writing skills.
• Highly creative and analytical with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Basic Web Management Skills.
• Experience in a Printing Press will be an advantage.