Business Development Executive at Bradfield Consulting

Job Summary

• We are looking for a dynamic, target-driven, and creative Business Development Executive to join the team in Lagos and Abuja.
• The ideal candidate will focus on acquiring new clients (brands, corporates, and agencies), expanding existing accounts, and driving sustainable revenue growth for the agency.
• You will be at the forefront of pitching integrated marketing campaigns, branding projects, events, and communication strategies to help clients achieve their business objectives.

Key Responsibilities

• Identify and generate new business opportunities with brands, corporates, SMEs, and other organizations seeking marketing, branding, and communication services.
• Develop and execute aggressive business development strategies to meet monthly, quarterly, and annual revenue targets.
• Build and nurture strong relationships with potential and existing clients across various sectors (FMCG, Telecom, Finance, Real Estate, Government, NGOs, etc.).
• Conduct market research to understand client needs, industry trends, and competitive landscape in the advertising and marketing industry.
• Prepare compelling proposals, pitch decks, media plans, and integrated campaign strategies tailored to client objectives.
• Pitch 360-degree marketing solutions including ATL, BTL, digital marketing, branding, experiential activations, events, and POSM fabrication/deployment.
• Negotiate contracts, scope of work, pricing, and terms with clients while protecting agency margins.
• Manage the full sales cycle — from lead generation and qualification to proposal, negotiation, and successful closure.
• Collaborate closely with the Creative, Account Management, and Operations teams to ensure seamless project delivery and client satisfaction.
• Represent the agency at networking events, industry conferences, client meetings, and marketing forums.
• Maintain an active sales pipeline and provide accurate weekly/monthly forecasts and performance reports.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field. A Master’s degree is an added advantage.
• 3–5 years of proven experience in Business Development/Sales within a Marketing Communications Agency, Advertising Agency, Events Company, or Media Agency.
• Strong portfolio of successfully closed deals and client wins in the marketing/branding space.
• Excellent understanding of the Nigerian marketing and advertising industry, including ATL, BTL, digital, and experiential marketing.
• Exceptional communication, presentation, negotiation, and storytelling skills.
• Ability to develop creative marketing solutions and articulate value propositions convincingly.
• Proficient in Microsoft Office Suite (especially PowerPoint for pitch decks) and comfortable with CRM tools.
• Self-motivated with a strong hunter mentality and ability to work independently in a fast-paced agency environment.
• Willingness to travel within Lagos and occasionally across Nigeria for client meetings and activations.

Personal Attributes:

• Passionate about marketing, branding, and creative communication.
• Strong entrepreneurial drive with a results-oriented mindset.
• High emotional intelligence and excellent relationship-building skills.
• Ability to thrive under pressure and meet tight deadlines.
• Creative thinker who can spot business opportunities quickly.
• Professional, confident, and presentable with strong personal branding.