Business Developer Representative at CAT Construction Limited

Summary of Responsibilities

• The BDR’s role is to qualify leads and generate opportunities, which will then be assigned to sales people who will close the opportunity.
• The BDR will also be the main point of contact for any inbound digital channels, such as WhatsApp and Live Chats from Mantrac websites.
• The BDR will work closely with the local marketing team to identify ways of attracting lapsed customers back to Mantrac and make telephone/email contact with prospects and lapsed customers to identify opportunities and generate sales leads for Mantrac Nigeria.

Main Functions

• Qualify all leads and generate opportunities for the Sales Team.
• Establish BANT (Budget, Authority, Need, Timeline)
• Qualify budget, decision-maker and buying committee
• Uncover business issues/needs including current fleet and Timelines
• Handle all digital Customer Communication channels such as WhatsApp, Live Chat and Facebook Messenger.
• Conduct telephone-marketing campaigns as and when required with a view to generating new leads and opportunities.
• Handle all leads with a view to identifying new opportunities.
• Use Sales Force to update all activities by completing all relevant information including customer details, population, opportunity and follow up
• Assign leads to ISR/TSR dependent on Ground Rules
• Maintain enough customer narrative (record of each conversation) to sufficiently educate the salesperson to make the opportunity to transfer seamless for the potential customer. (Summarize on activity page in SalesForce).
• Assign opportunities to the appropriate salesperson in a timely and efficient manner and ensure it matches customer expectation.
• Verify and update contact information for prospects and customers as per standard Mantrac SalesForce defined process.
• Continue to develop expertise in products and services through DPC training, research and perpetual learning.
• Collaborate with Mantrac Sales Team and Marketing Team to be successful.
• Recommend dealer solutions to reduce customer-operating costs and demonstrate value.
• Maximize prime product opportunities, parts and service sales by promoting all aspects of the dealer’s offerings.
• Establish a personal working relationship with contacts based on value, knowledge, trust and character.

Job Requirements

• A Bachelor’s degree or it's equivalent in the Engineering/Social Sciences discipline.
• A minimum of 2 years’ of sales, marketing and technical experience,
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
• Experience in the Engineering industry will be an added advantage.
• Good written and spoken English.
• Excellent interpersonal and communication skills.
• Good leadership skills and ability to take initiative.
• Good analytical and computer skills.