BTL Manager at Moniepoint Inc.

Job Summary

As the BTL Manager at Moniepoint Nigeria, you will play a crucial role in driving effective offline user acquisition and engagement. 

Roles & Responsibilities

• Planning and executing BTL campaigns to promote the Moniepoint brand and drive hyperlocal user acquisition in the non-digital customer segments  
• Planning and executing events and event concepts such as roadshows throughout all states of Nigeria
• Managing partner BTL agencies
• Planning recurrent activations and on ground marketing initiatives on a regular basis with the goal to create awareness for the Moniepoint brand and drive trial for Moniepoint services
• Setting up a strong network of vendors and suppliers for various promotional activities planned for the respective regions.
• Define key guidelines for each project/ campaign and check for adherence to the brief.
• Set up the processes for monitoring the BTL campaigns of each region and work with marketing and sales leads to optimize the output of the campaigns
• Will have to recruit (through BTL agencies), train and motivate the ground team to achieve their goals with the desired efficiency.
• Will have to work with agency partners to identify the required resources for the campaigns.
• Evaluate the financial aspects of BTL activities, expenditures, or return-on-investment and profit-loss projections
• Identify, develop, and evaluate BTL strategies, based on Moniepoint’s overall business objectives and the characteristics of each regional market
• Build strong consumer relationships, collect product and brand feedback and proactively address all consumer needs

Requirements

• 8 years of relevant professional experience in organizing BTL campaigns in FMCG, telco or BTL agencies
• Minimum 3 years in a managerial role, directly overseeing contracts, partners, budgets and managing a team 
• The ability to understand and analyze complex data, report and synthesize findings into actionable insights
• Great Excel and Google Sheets skills 
• Budgeting and Controlling experience