Brand Manager at Vitafoam Nigeria Plc

Key Responsibilities

• Develop and implement brand strategies aligned with overall business objectives
• Manage and grow Vitafoam’s brand portfolio (mattresses, pillows, foam products, etc.)
• Conduct market research to identify consumer insights, trends, and competitive positioning
• Plan and execute marketing campaigns (digital, print, TV, retail activations)
• Collaborate with sales teams to drive product demand and improve market penetration
• Monitor brand performance using KPIs such as market share, awareness, and sales growth
• Oversee advertising, promotions, and product launches
• Ensure consistency in brand messaging and visual identity across all platforms
• Manage budgets for brand activities and optimize ROI
• Work with agencies, media partners, and internal stakeholders

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA is an advantage)
• 5–8 years of experience in brand management, preferably in FMCG or manufacturing
• Strong understanding of consumer behavior and Nigerian market dynamics
• Proven experience managing integrated marketing campaigns
• Excellent communication, analytical, and project management skills
• Proficiency in digital marketing tools and data analysis

Key Skills & Competencies:

• Strategic thinking and creativity
• Data-driven decision-making
• Leadership and team collaboration
• Strong negotiation and stakeholder management
• Financial and budget management skills.

Benefits

• Salary negotiable
• Pension
• HMO