Brand Manager (Ethical) at DKT International

We have a challenging and inspirational mission to improve the family planning in Nigeria through social marketing and promotion/ distribution of our products.  

Key accountabilities/Responsibilities

• Developing brand plans/strategies for the product range along with market penetration strategy, market research, competitor analysis and consumer insights.
• Development of product brochures and other pharma promotional marketing materials aimed at healthcare providers and consumers.
• Provide training, product knowledge, direction to the field sales team on all product aspects and on the correct and effective use of all marketing materials.
• Develop strategies, marketing and sales plans, and promotional mix to meet product category objectives vis-à-vis healthcare providers and customer needs.
• Deliver unique value product category propositions and business intelligence based on customer demand.
• Responsible for managing and implementing marketing activities.
• Monitor business performance and external environment to meet business objectives.
• SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Product forecasting, new product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy.

Qualification/Experience

• At least three years of relevant working experience as a brand manager preferably in pharmaceutical or cosmetics industry.
• University degree in a related field (Health Sciences): Biochemistry, Pharmacology, Microbiology, Pharmaceutics, Biology.
• Highly creative and analytical with ability to think out of the box.
• Excellent communication skills (oral and written).
• Sales management and leadership skills.
• Market research and intelligence to tap competitor analysis.
• Advanced presentation and analytical skills.
• Ability to work and liaise with cross-functional teams.
• Proficiency in Microsoft office suite programs - Microsoft word, Power-point and Excel.