Brand Designer at Vard Media

About the role

• The Brand Designer at VARD Media is responsible for the visual identity of every brand in our portfolio, starting with VARD Media itself. You are not just a graphic designer who executes briefs. You are a visual strategist who builds complete design systems: logos, colour palettes, typography, and the rules that govern how a brand is seen across every platform and format.

What you'll do

• Design and deliver complete brand identity systems for new clients: logo, colour palette, typography, and design guidelines.
• Build a detailed design guide for each client that all departments must follow without exception.
• Define VARD Media's own brand visual identity as your first major deliverable.
• Produce graphic and carousel designs for both client social content and VARD Media in-house content.
• Work closely with Content Creators and Motion Graphics Designers to ensure every piece of content is on-brand.
• Maintain and update brand assets as clients evolve.
• Provide visual direction on shoots when needed, and ensure the physical environment matches the brand identity.
• Stay current on design trends without being enslaved to them. VARD Media output must feel original.

What we're looking for

• 3+ years of brand design or visual identity experience.
• Strong portfolio showing complete brand identity systems (not just individual graphics).
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and/or Figma.
• Understanding of how design translates across digital platforms: Instagram, TikTok, websites.
• Ability to build and document design systems that non-designers can follow.
• Experience designing for Nigerian brands or an understanding of the Lagos market is a plus.
• Confident in presenting and defending design decisions to clients and colleagues.