Brand Communicator at Afrimash

Job Summary

• The Brand Communicator will be responsible for crafting, delivering, and managing the company's brand message across all communication channels.
• This role aims to ensure a consistent, engaging brand presence that resonates with the target audience and supports overall business objectives.

Key Responsibilities
Brand Communication and Strategy:

• Develop and execute a comprehensive brand communication strategy aligned with the company's vision and goals.
• Create consistent messaging and branding across all platforms.
• Collaborate with the marketing team to design campaigns that communicate the brand identity effectively.

Digital Communications:

• Develop and execute social media strategies across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube).
• Monitor social media conversations and engage with followers.
• Track social media performance and analyze key metrics.
• Create and curate engaging content for social media platforms.
• Manage email marketing campaigns, blog posts, and newsletters.
• Collaborate with other team members to ensure consistent brand messaging across all digital channels.
• Ensure all content adheres to brand voice, tone, and guidelines.
• Set up, host, and moderate webinars, ensuring smooth technical execution and audience engagement.
• Record, edit, and produce short form and long form video content for marketing, storytelling, and product communication.
• Manage Afrimash's Smart Communities on WhatsApp by initiating discussions, driving engagement, responding to member inquiries, moderating conversations, and gathering customer insights to improve products and services.

Internal and External Communication:

• Ensure alignment between internal and external communications to maintain brand integrity.
• Collaborate with HR to promote employer branding initiatives.
• Facilitate communication training for team members to represent the brand consistently.

Monitoring and Reporting:

• Analyze the effectiveness of communication strategies and campaigns using relevant KPIs.
• Provide regular reports and insights to the Marketing Manager on brand performance and audience engagement.
• Conduct market research to stay updated on industry trends and audience preferences.

Job Requirements
Education and Experience:

• Bachelor's degree in Marketing, Mass Communication, Public Relations, English, or a related field.
• 2 to 4 years of experience in brand communication, social media management, content creation, or a similar role. Experience in ecommerce or agribusiness is an advantage.
• A portfolio or samples of past work, such as social media content, videos, newsletters, or campaigns.

Skills and Knowledge:

• Strong writing and editing skills, with the ability to keep a consistent brand voice and tone across channels.
• Hands on experience managing social media platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.
• Experience running email campaigns, newsletters, and blog content.
• Ability to record, edit, and produce short and long video content using tools like CapCut, Premiere Pro, or similar.
• Experience setting up, hosting, and moderating webinars on platforms like Zoom or Google Meet.
• Experience managing online communities, ideally on WhatsApp, including moderating discussions and keeping members engaged.
• Ability to track social media and campaign performance, read the numbers, and turn them into simple reports.
• Basic market research skills and awareness of industry and audience trends.
• Good working knowledge of design tools such as Canva or similar.

Personal Attributes:

• Excellent verbal and written communication skills.
• Creative, with a good eye for detail.
• Able to work with different teams, including Marketing and HR.
• Comfortable presenting and running training sessions for colleagues.
• Organized and able to handle several tasks and deadlines at once.
• Understands the Nigerian market and how customers, especially farmers, communicate.