Brand Communications Manager at Darey.io

Role Summary

• This is not a content creation role.
• This is a content operations and strategy role responsible for running a high-volume, multi-brand content engine across the Darey.io ecosystem.
• You will own the end-to-end content machine from strategy to production, distribution, and performance ensuring that all brands show up consistently, clearly, and at scale.
• You are not here to “post content.”
• You are here to build, run, and optimize a system that drives growth.

About the Ecosystem

• You will be responsible for content across three interconnected brands:

Darey.io (Tech Education)

• Focus: Tech career transformation
• Goal: Drive learner acquisition
• Content Angle: Transformation stories, career pathways, job outcomes

Xterns.ai (Work Experience Platform)

• Focus: Talent placement & work experience
• Goal: Attract talent + build employer trust
• Content Angle: Proof of work, real-world experience, hiring success

Dare (Founder Brand)

• Focus: Thought leadership & trust building
• Goal: Build credibility across the ecosystem
• Content Angle: Insights, storytelling, tech career guidance

Key Responsibilities

Content Strategy & Brand Positioning

• Own and evolve the content strategy across all brands
• Develop monthly content calendars aligned with campaigns and growth goals
• Maintain consistent brand voice across platforms
• Write or oversee founder-led content (especially LinkedIn)
• Translate business goals into clear content direction

Production & Content Operations

• Plan and execute monthly batch shoot days (3 per month)
• Create shoot plans, scripts, and content briefs
• Coordinate videographers and production logistics
• Oversee post-production workflow (editing, feedback, approvals)
• Ensure minimum output of 80 videos monthly

Distribution & Platform Management

• Manage publishing across:
• LinkedIn
• YouTube
• Instagram
• TikTok
• Schedule content using GoHighLevel (GHL)
• Set up and manage content automations and funnels
• Ensure consistency in posting cadence (no gaps)

Content Repurposing System

• Turn long-form content into multiple short-form assets:
• Shorts/Reels/TikToks
• Carousels
• Quote graphics
• Written posts
• Build and manage a repeatable repurposing pipeline
• Maximize content value across platforms

Team Leadership & Coordination

• Manage and supervise:
• Video Editors
• Videographers
• Graphic Designer
• Assign tasks, track delivery, and maintain quality standards
• Ensure editors meet weekly output targets
• Provide structured feedback and performance guidance

Performance Tracking & Optimization

• Track and analyze:
• Views
• Engagement rates
• Follower growth
• Platform-specific KPIs
• Produce monthly performance reports
• Identify winning content and scale it
• Fix underperforming areas with clear action plans

The Content Machine You Will Run

• 80 videos per month
• 3 batch shoot days monthly
• Multi-platform distribution system
• Structured repurposing pipeline
• Automated scheduling via GHL

This system already exists.

Your job is to run it, improve it, and never let it break.

Requirements

Experience

• 3–5 years in:
• Content strategy
• Brand communications
• Content production or media operations
• Experience managing multi-platform content at scale
• Strong exposure to video production workflows
• Familiarity with African/Nigerian digital audience

Core Skills

• Strong writing and storytelling ability
• Content planning and execution
• Project management (high-volume workflows)
• Deep understanding of social platforms & algorithms
• Data-driven decision-making
• Team management and coordination