Brand and Marketing Manager at Alibert Group

Location: Idu, Abuja

Job Summary

• The Brand and Marketing Managers will be in charge of planning and managing marketing campaigns that promote the company’s brand, products, and services.
• You will be responsible for all aspect of our marketing operations with the core aim of growing our brand influence while increasing sales, brand loyalty and awareness.
• The duties include planning campaigns, analyzing metrics, and identifying trends, drafting of compelling content and effective management of the company’s social media handles.

Responsibilities

• Design and oversee all aspects of our digital marketing including our marketing database, email, and display advertising campaigns
• Writing contents for the company’s website and social media platforms such as; Facebook, twitter, Instagram
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Building relationship with client suppliers and the media
• Working with the Sales and Marketing team, mostly the Business Development and Communication Manager, to set marketing strategy for the business.
• Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
• Tracking effectiveness of marketing campaigns and reporting findings to Business Development & Communication Manager and MD.
• Assisting with product development, pricing and new product launches as well as developing new business opportunities.
• Supervise advertising product design and other forms of marketing to maintain consistency in branding.
• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
• Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of our brand
• Analyzing the success of marketing campaigns and creating reports
• Meeting with clients and working with colleagues across multiple departments
• Managing the budget for advertising and promotional items.
• Negotiating and liaising with third-party marketing agencies.

Requirements

• Bachelor’s Degree in Business Administration, Marketing or relevant field.
• A minimum of 3 years' experience in a digital marketing or advertising position
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Proficiency with CRM software and CMS platforms such as WordPress
• Proficiency in electronic marketing automation software such as HubSpot
• Marketing and Bitrix24.
• An understanding of SEO best practices
• A high level of creativity and innovation
• Extensive knowledge of marketing strategies, channels, and branding.
• Business management skills.