B2B Sales Executive at FMR AGENCY

Role Purpose

• The B2B Sales Executive will be responsible for driving business-to-business sales and revenue growth for RLG Cosmetics by identifying, engaging, converting, and retaining wholesale clients, distributors, retailers, beauty businesses, salons, makeup artists, spas, and other corporate or bulk-buying customers.
• The role requires strong relationship management, prospecting, negotiation, follow-up, and sales conversion skills, with a strong focus on achieving monthly revenue and customer acquisition targets.

Key Responsibilities
B2B Business Development:

• Identify prospect potential B2B customers, distributors, retailers, salons, spas, beauty stores, makeup artists, and other relevant businesses.
• Build and maintain a healthy pipeline of qualified B2B prospects.
• Conduct outreach through calls, WhatsApp, email, social media, referrals, and physical visits where required.
• Develop strategies to convert prospects into recurring B2B customers.
• Research new markets and identify opportunities for expansion.

Sales & Revenue Generation:

• Achieve assigned monthly and quarterly B2B sales targets.
• Prepare quotations, product proposals, and commercial offers for prospective clients.
• Negotiate pricing, order quantities, payment terms, and other commercial conditions within approved company guidelines.
• Follow up consistently with prospects and existing clients to close sales.
• Identify opportunities for upselling and cross-selling across the RLG Cosmetics product range.

Client Relationship Management:

• Develop strong and professional relationships with B2B clients.
• Maintain regular communication with existing customers to encourage repeat purchases.
• Understand clients' business needs and recommend suitable RLG Cosmetics products.
• Resolve or escalate client complaints and concerns promptly.
• Maintain accurate records of client interactions, orders, payments, and follow-ups.

Distributor & Wholesale Management:

• Identify and onboard suitable distributors and wholesale partners.
• Support distributors with product information, pricing, ordering processes, and promotional materials.
• Monitor distributor performance and identify opportunities to increase order volumes.
• Ensure that distributor relationships remain commercially beneficial to RLG Cosmetics.

Sales Reporting & CRM Management:

• Maintain an up-to-date CRM/database of all B2B prospects and clients.
• Record all calls, meetings, follow-ups, quotations, orders, and sales activities.
• Submit daily and weekly sales reports as required.
• Provide Management with regular updates on sales pipeline, conversions, challenges, and market opportunities.
• Ensure no qualified prospect or pending sales opportunity is left without appropriate follow-up.

Market Intelligence:

• Monitor competitor pricing, products, promotions, and market activities.
• Gather feedback from B2B customers regarding product quality, pricing, packaging, and market demand.
• Identify emerging trends and opportunities within the beauty and cosmetics market.
• Share relevant market insights with the Sales and Management team.