B2B Marketing Lead at The People Practice

Responsibilities

Growth & Demand Generation

• Develop and execute customer acquisition strategies to increase inbound leads and sales pipeline.
• Optimize marketing funnels and campaigns to improve lead conversion rates through email marketing, LinkedIn, SEO, and paid campaigns.
• Leverage data-driven insights to experiment with low-cost, high-impact growth tactics.
• Develop and manage account-based marketing (ABM) campaigns for key enterprise prospects.

Thought Leadership & Content Strategy

• Own and execute the organization\'s content strategy, including blog posts, whitepapers, newsletters, case studies, and reports.
• Create compelling narratives that position the organization as a thought leader in AML, fraud prevention, and compliance.
• Manage and grow the organization’s LinkedIn presence, engaging compliance professionals with high-value content.
• Collaborate with subject matter experts to develop industry reports, guides, and insights.

Event & Community Marketing

• Plan and execute webinars, closed-door roundtables, and compliance summits to generate leads and build brand authority.
• Drive engagement in the organization compliance community, fostering discussions around AML, fraud prevention, and regulatory compliance.
• Work closely with the sales team to leverage events for lead generation and brand positioning.

Marketing Analytics & Optimization

• Track, analyze and report on key marketing metrics, including MQLs, SQLs, and campaign performance.
• Continuously test and refine marketing strategies based on performance data.
• Manage marketing automation and CRM tools to streamline lead nurturing and customer engagement.

Qualifications

• Minimum of 3+ years of experience in B2B marketing, growth marketing, or demand generation, preferably in SaaS, fintech, or regtech.
• Proven ability to drive customer acquisition through content, digital marketing, and lead generation strategies.
• Strong understanding of financial institutions, fintech and compliance professionals.
• Data-driven mindset with expertise in Google Analytics, HubSpot (or similar CRM), and marketing automation tools.
• Experience with LinkedIn marketing, SEO, email marketing, and paid campaigns.
• Ability to collaborate cross-functionally with sales, product, and customer success teams.
• Self-starter with a track record of success in fast-paced, resource-constrained environments.
• Experience in compliance, AML, or regulatory tech marketing and building B2B communities from scratch.
• A track record of marketing SaaS products to financial institutions.
• Experience scaling marketing in an early-stage startup.

Must have skills

• Strong communication and collaboration skills.
• Excellent attention to detail, creativity, and storytelling skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.