AVP Commercial Marketing, Nigeria at Exinity Group

Job Description

• FXTM has a successful track record of over 10 years in the business, and has built its reputation up to stand proudly behind the promise it makes to its clients: “FXTM Gives you more”.
• As a AVP of Marketing for Nigeria, you will be joining Exinity at a key phase of exponential growth with responsibility for the planning and execution of the marketing strategy across the country and ensuring that these plans are in line with the brand’s strategies and future plans. The key purpose of this role is to bring marketing leadership in Nigeria and to help grow our customer base, working closely with local teams, experts and customer-facing teams to drive business needs.
• As a member of the Commercial team, your role is essential in ensuring that local Nigerian audience needs and expectations are aligned with the brand’s proposition and promise, and that you are able to lead and manage operations whilst achieving revenue targets.
• You will be working in a fast-paced and dynamic environment, managed remotely and collaborating with teams stationed across multiple locations around the world.
• You will also be working closely with the local team on the ground.
• This is a highly visible, high impact role that would result in significant contribution to the business.

Responsibilities
What you’ll do:

• Build brand awareness and drive customer conversion by developing, localising and implementing market relevant strategies to meet customer needs and maximise revenue in Nigeria
• Planning and managing broadcast marketing
• Planning and managing seminars and webinars
• Partner with key stakeholders in global digital marketing, brand, product and technology functions to articulate local customer needs and nuances so they drive engagement, acquisition, reactivation, retention and overall satisfaction
• Collaborate with remote and local education and analysis teams to deliver on a key brand promise; educating and guiding traders through their experience with us
• Work closely with global and regional client service and relationship managers to improve and localize our performance in the region
• Manage websites supporting clients in Nigeria, defining user journeys and optimising experiences to achieve business objectives
• Work closely with CRM, Creative and Customer Experience teams to deliver relevant and localised customer communications to clients across the region through global and local marketing channels
• Work closely with brand team to plan social media campaigns that will promote our local trading services, seminars and educational offering
• Agree and execute regular campaigns across promotions, digital display, out of home, events and sales-enablement
• Measure and report on important KPIs, campaign performance and overall spend vs return on investment (PnL) to senior management
• Share knowledge of the competitor landscape
• Participate as an active and contributing member of Exinity’s marketing leadership team, simultaneously considering both regional and company level perspectives in determining priorities and directing internal and external resources

Qualifications
Competencies Required:

• University-level Degree, preferably in Marketing and any relevant additional certifications will be an added advantage
• Extensive marketing and brand experience within a financial services organisation of at least 7 – 10 years
• Commercially driven with strong focus on data-led decisions and campaign prioritisation
• Advanced organizational and presentation skills
• Excellent command of the English language, with high level of verbal and communication skills.
• Strong background in working with FX trading services and/or finance brands and/or local marketing agencies
• Self-driven and ambitious
• Customer-obsessed with passion for driving world-class marketing