Associate Principal Priority Banking at Standard Chartered Bank

RESPONSIBILITIES

Strategy

• To create ownership to agreed strategies and individual business goals
• Carry out deepening activity through all available channels; i.e. Face to face meetings, group presentations, telephone, marketing communications etc
• Advise Personal Clients approaching Bank with complex inv. Needs
• Lower number of high-value clients in portfolio compared to Team Leads

Engaging and deepening activities

1. Methodically engage (remote)

• Have complete knowledge of the clients in terms of the profile & assets
• Create analytics-backed next best conversation

Needs /anchor products:

• Individual banking products (Deposits, Wealth Products, Mortgage, CC)

2. Meet & deep sell (remote & in person)

• Meet in person to meet advisory needs (once a month/quarter)
• Connect client with specialists
• Set up products
• Conduct/connect for periodic KYC
• Conduct fulfilment & activate

Needs /anchor products:

• Individual banking products (Deposits, Wealth Products, Mortgage, CC) 

3. Service (remote)

• Refer most servicing activities to Client Service Managers 

Needs /anchor products:

• As needed by clients

Acquiring on referrals

• Connect & prepare (remote) 
• Connect & start up referred leads (includes Personal clients in Branch with more advanced needs)
• Explain proposition & requirements in full 

Needs/anchor products:

• PL, CASA, CC, Wealth Products 

2. Meet, deep sell & train (in person)

• As above 
• Meet, listen and determine further needs 
• Set up anchor products & initiate cross-sell 
• Conduct/connect for KYC 
• Educate and conduct initial set up for Mobile/Web, ATMs, Client Centre, and Branch 
• Conduct fulfilment & activate 

Business

• Meet AUM (asset and liability) targets for the team.
• Meet the Revenue target for the team
• Grow number of AUM qualified clients as per advised budget
• Increase wealth penetration as per advised budget
• Increase in number of transactions within the team
• Reduction in number of errors in applications submitted

Metrics

• Revenue, AUM + Footings 
• Segment KPIs – growth of AUM qualified clients 
• Service KPIs – Minimum NPS at 80%, Complaint Management 
• Risk and Governance – Audit/Review outcomes
• People – Attrition management 

Processes

• Proven track record of sales activity. 
• Strong presentation skills. 
• Positive customer service mentality. 
• Planning and organizational skills 
• Relationship building skills 
• Strong interpersonal skills & communication skills. 
• Ability to deal with people at all levels. 
• Sound knowledge of banking products and services and banking procedures.
• Team player who shows initiative and assertiveness.
• Self-motivator who is keen to upgrade and improve personal knowledge and skill to meet the Job requirement. 
• Highest level of integrity and professionalism. 

Risk Management

KYC/AML Clause

Remain alert to the risk of money laundering and assist in the bank’s efforts in combating it by adhering to the key principles in relation to: -

• Identifying your customer, knowing your customer, reporting suspicions, safeguarding records and not disclosing suspicions to customers. 

Managing risk and compliance as part of my role

• Take personal responsibility for understanding the risk and compliance requirements of my role. Understand and comply with, in letter and spirit, all applicable laws and regulations, including those governing anti-money laundering, terrorist financing and sanctions; the Group’s policies and procedures; and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters. 

Measures and Targets:

• Adherence to laws and regulations, internal risk and compliance policies and the Group Code of Conduct. 
• Completion of all mandatory risk and compliance training including e-learning within stated timeframes.
• Proactive identification of risks and concerns, including escalation to all relevant stakeholders.
• Timely mitigation of risks and resolution of issues including collaboration with all relevant stakeholder functions, and establishment of effective controls.
• Completion of all mandatory risk and compliance training and acknowledgements by each member of my team within stated timeframes.
• Demonstration of adherence to the management principles for effective risk and control and the Group’s fair accountability principles.
• Prompt and decisive action upon detection of risk and compliance weaknesses 

Governance

• AML measures must be followed at all times. 
• All procedures relating to onboarding and mortgage process must be completed.
• All CER must be followed at all times. 
• All eLearning and courses required to keep compliance skills up to the required level must be completed in a timely manner. 
• Group code of conduct must be followed and adhered to at all times. 

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead to achieve the outcomes set out in the Bank’s Conduct Principles
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Internal

• Priority Wealth Specialist 
• Investment Advisors 
• Priority Client Service Manager 
• Priority Senior RM 
• Priority Mortgage Specialist 
• KYC/CDD Specialist  

External

• NTB/ ETB Priority Clients 
• Personal/Premium Clients with potential for upgrade to Priority 

Source of Leads

• Sales force generated – limited 
• Analytics generated leads 
• Sales Campaigns (MGM etc) 
• Ecosystem referrals 

Our Ideal Candidate

• Minimum Bsc.

Role Specific Technical Competencies

• Manage Conduct
• Manage Risk 
• Manage People 
• Stakeholder Management
• Affluent Client Relationship Management
• Wealth Management
• Effective Communication
• Regulatory Environment – Financial Services
• Addressing Customer Needs
• KYC/CDD