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  • Posted: Nov 25, 2022
    Deadline: Dec 15, 2022
  • Sonia Foods, Industries, with headquarters in Ibafo is one of Nigeria's leading tomato paste manufacturers. The company is a recognized market leader in tomato paste production and other range of products namely; Sonia Seasoning Cube, baking powder, Sonia Magarine, Sonia Yeast, Sonia Dough Improver, Sonia Preservative, Vitasoy Milk Drink, Vitamax Cereal Drin...
    Read more about this company


    Assistant Sales Manager (ASM)

    Job Description

    • The ideal candidate should be able to develop and modify customer frequency plans as needed in advancing primary and secondary sales.


    • Managing, training, and providing overall guidance to the sales merchandiser of an assigned area
    • Setting reasonable sales targets to be achieved by the sales team.
    • Monitoring the performance of the sales team and motivating members to meet or exceed sales targets.
    • Carrying out both primary and secondary sales
    • Collecting customer feedback and providing updates to senior management.
    • Meeting potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
    • Utilizing outbound telephone calls, email communications, and face-to-face meetings with customers to close sales.
    • Developing and sustaining long-term relationships with customers.
    • Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.


    • Candidate must possess at least B.Sc., HND in Marketing, Business Administration, Management, or equivalent
    • 6 - 10 years of relevant working experience in the FMCG Proven sales experience; sector-specific sales experience is preferred.
    • Proven track record of meeting sales quotas, Wholesales experience
    • Proficient in all Microsoft Office applications.
    • Excellent management, leadership, and organizational skills.
    • Strong analytical and problem-solving skills.
    • Outstanding negotiation and consultative sales skills.
    • Effective communication skills.
    • Exceptional customer service skills
    • Previous experience in the territory is required and for Lagos residents only.

    Method of Application

    Interested and qualified candidates should send their Applications and updated CV to: using the Job Title as the subject of the mail.

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