Assistant Director, Marketing at DMOT Enterprises

OVERALL PURPOSE OF THE JOB :

• To conceive, develop, implement and execute successful brand strategies and obtain leadership for brands.
• Achieve brand objectives both by volume and profit, by efficient utilization of defined brand budgets to obtain utmost command.

KEY RESPONSIBILITIES :

Market Share:

• Strive towards enhanced market share for the brand portfolio in line with the business objectives for the year.
• Achieve Volume through conceptualizing, implementing and evaluating marketing plans, activities and strategies, both thematic & tactical

Brand Strategy and Planning :

• Lead successful global marketing/ brand strategy and activities to improve visibility and credibility in the media
• Develop and present brand plans to ensure brand growth within the Competitive environment.
• Ensure efficient utilization and tracking of allocated and phased brand budgets.
• Constantly monitor competitive strategies and pricing and recommend brand's pricing in order to protect and improve brand's volume and profitability.
• Lead the PR brands portfolio strategy which comprehensively addresses market and competitors
• Allocate adequate resources to deliver the brand strategy
• Anticipate changes in trends and environment and identifies key business opportunities / risks and develop strategies for growth
• Build relationships with strategic partners, suppliers and industry experts.

Brand Communication :

• Develop effective advertising and promotion programs to achieve best quality and cost - efficiency standards in the industry.
• Lead timely implementation and evaluation of marketing plans and extend the brand communication through all mediums like; fashion, lifestyle, cricket, movies etc. and the other innovative ways/mediums.
• Anticipate future trends in terms of communication and their impact on business
• Draw clear business implications from communication performance and use it to maximize a brands- performance
• Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service
• Lead a creative / media agency pitch including selection recommendation
• Leverage Digital media initiatives to further strengthen the brand activation.

Brand Activation :

• Identify promotion best practices out of his/her market scope, use them to inspire continuous improvement of promotions on his/her brand(s) and set up best practice sharing tools across teams and companies
• Translate global brand strategy into relevant local activation, setting and directing brand / portfolio promotion strategy
• Ensure adoption of brand activation / channels relevance & strategy by the Sales department / Sales director
• Allocate & prioritize promotion resources according to brand / portfolio strategy
• Lead new innovative activations or promotional ideas to give our brands a competitive edge and a greater PR Value
• Liaise with Brand Owners, internal departments and external agencies for timely implementation of all activities.

Brand Leadership:

• Develop brand vision & crusade for a Group strategic brand drawing on brand, consumer and key markets understanding
• Anticipate mid- to long-term changes within the environment and take them into account when defining vision
• Inspire commitment and alignment of the global network behind brand vision & crusade
• Seek and define new, engaging and inspiring ways to successfully communicate brand vision & crusade to internal and external stakeholders

Consumer Insight and Market Intelligence :

• Commission researches to monitor brand health and gain consumer insights
• Advise on new product development and strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.
• Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories
• Monitor pricing analysis for effective pricing strategy of new brands/ Markets

Team Management:

• Managing, developing and coaching the Brand team to ensure the team acquires a greater understanding of brand management.
• Develop, train and motivate Regional Marketing Managers in order to ensure high standards of performance.

REQUIREMENT FOR ROLE :

QUALIFICATION : Degree in Marketing and relevant Post Graduate in Marketing Management.  Professional Qualification with NIM will be an advantage.

EXPERIENCE:

• 12 - 16 years of total experience in handling sales and marketing of consumer brands at National level.
• At least 5-6 years of experience in a leadership capacity , managing as Head of Marketing role OR as a Category Head managing a minimum of 5 team members at least.
• Rich experience in FMCG Industry(BEVERAGE PREFERRED) is Mandatory.
• Minimum 5 years of experience in generating and translating customer insight into brand plans.
• Should have experience in managing brand activity in the Digital Space and have ability to travel at short notice.
• Experience in reappraising an existing or establishing a new brand / Business would be desired.