Area Sales Manager at Fort Knox Group

Key Responsibilities

• Achieve monthly and annual sales targets.
• Drive sell-in and sell-out across sanitary wares, water heaters, and electrical fittings.
• Develop and execute structured territory sales plans.
• Monitor sales performance and implement corrective strategies where required.
• Appoint, manage, and evaluate distributors and major dealers.
• Ensure adequate stock levels and product availability across the territory.
• Monitor distributor performance and payment compliance.
• Maintain strong business relationships to drive consistent volume growth.
• Identify and onboard new dealers, plumbing stores, electrical shops, supermarkets, and project sites.
• Increase market penetration within the assigned cluster.
• Expand presence in construction projects and real estate developments.
• Build strong relationships with contractors, plumbers, electricians, architects, and developers.
• Follow up on construction projects to secure product specifications.
• Negotiate pricing and close bulk/project sales.
• Ensure proper product display, branding, and visibility in retail outlets.
• Execute promotions, trade incentives, and activation programs.
• Monitor competitor pricing and market activities.
• Manage and supervise Sales Representatives within assigned territory.
• Set targets and monitor daily/weekly sales activities.
• Conduct regular field visits and joint sales calls.
• Submit weekly and monthly sales performance reports.
• Provide competitor analysis and market insights.
• Track and resolve customer complaints promptly.

Qualifications & Requirements

• Age: 30 – 35 years (Maximum).
• Bachelor’s Degree in Business Administration, Marketing, or related field.
• Minimum of 5 years’ experience in building materials sales.
• Proven experience managing Lagos market distribution channels.
• Strong knowledge of major Lagos trade markets listed above.
• Strong negotiation and closing skills.
• Excellent relationship management ability.
• Target-driven and performance-oriented mindset.
• Strong understanding of distribution networks.
• Ability to analyze sales data and territory performance.
• Effective communication and strong field execution skills.