Area Sales Manager - Aqua at Olam Agri

Job Description

• An Area Sales Manager in Olam Agri is responsible for leading and driving sales, distribution, and market development activities within the assigned region to achieve business growth and profitability objectives. 
• The role is accountable for delivering regional sales targets, strengthening distribution networks, expanding market coverage, and developing high-performing teams. 
• The Regional Sales Manager ensures effective execution of sales strategies, promotional initiatives, and new product launches while fostering strong relationships with distributors and key market stakeholders.

Key Responsibilities
 
Strategic Planning & Sales Growth:

• Develop and execute regional sales plans aligned with business objectives and distribution strategy.
• Drive sales, revenue, and market share growth by achieving quarterly and annual targets.

Sales & Distribution Management:

• Lead regional sales and distribution operations to ensure target achievement and execution excellence.
• Expand distribution reach, improve market coverage, and strengthen route-to-market effectiveness.

Market & Channel Management:

• Monitor market trends, customer needs, and competitor activities to identify opportunities and mitigate risks.
• Build and maintain strong relationships with distributors, channel partners, and key customers.
• Support channel effectiveness by improving product availability, visibility, and coverage.

Sales Promotion & Market Development:

• Plan and execute promotional campaigns, market development initiatives, and product launches.
• Collaborate with cross-functional teams to maximize market penetration and distribution objectives.

Team Leadership & People Development:

• Lead, coach, and develop regional sales teams to deliver high performance.
• Foster a results-driven culture through training, mentoring, performance management, and employee engagement initiatives.

Job Requirements

Qualifications

• MBA or Post-Graduate Degree in Sales, Marketing, Business Administration, or a related field.
• Bachelor's Degree in Business, Commerce, Marketing, or a relevant discipline.

Experience:

• 3–5 years of post-qualification experience in sales and distribution.
• Proven experience in managing regional sales operations and achieving sales targets.
• Experience in channel management, distributor handling, and market development.
• Strong understanding of regional market dynamics, geography, and customer demographics.
• Experience in FMCG, Agri-business, Consumer Goods, or related industries is preferred.

Skills & Competencies:

• Strong sales planning and execution capabilities.
• Proven ability to drive revenue growth and market share expansion.
• Strong commercial acumen and numerical aptitude.
• Excellent distributor and channel management skills.
• Market intelligence and competitor analysis capabilities.
• Strong leadership, coaching, and team development skills.
• Effective stakeholder and relationship management abilities.