Area Sales Manager at Afconrecruit Limited

PURPOSE OF THE ROLE

• Ensure that the team has the right tools, capability and motivation to deliver and outperform set targets in retail market

AREAS OF RESPONSIBILITY

Strategy and Planning

• Responsible for the secondary sales of the ASO in the Area.
• Execute and maintain the sales and marketing plan for the business as set out.
• Drive and monitor individual and team sales objectives on monthly, quarterly and annual basis.
• Report and suggest possible solution to extreme environmental challenges to business GSV (Gross Sales Value)

Grow Market Share

• Regularly conduct retail outlet audits to study market share movements and track market share.
• Concentrate on strong tracks for retail growth and retention & weak tracks to build brand image & generate growth.
• Work with the team to correct market working discipline, daily targets vs achievement tracking.
• Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices, reports/analysis

People and Organization

• Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
• Execute/ establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
• Recognize and celebrate team and team member accomplishments.
• Ensure sales and product training are provided to the team and offroll sales personnel as required from time to time for enhancement of productivity Team Management review

Schemes and promotions

• Execute, maintain, and recommend consumer centric activities in the area as set out by the business– focus on generating trials and increase penetration.
• Responsible for promotional collaterals for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

Retail outlet management

• Ensure the picture of success implementation at the retail outlets within the scope and area of coverage.
• Maintain the organization standard with respect to. Quality, Distribution, Visibility, Promotion, Price and Persuasion at the outlet.
• Align the team for execution of the marketing plans in the Area as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Distributor & Account Sales Officers Management

• Recruit a minimum 200 retail outlets in each territory within the area of coverage.
• Responsible for the daily sale/stock reconciliation with the KDs
• Responsible for the daily stock issuance and reconciliation with the ASOs
• Set clear business objectives with the with the ASOs respect to Targets, and business growth.
• Execute and ensure ASOs debt compliance.
• Ensure daily, weekly, and monthly prompt report to the Regional Manager

Requirements

• Education: Minimum of HND/BSc. •
• Experience: 3-5years years minimum in Sales and marketing positions
• Must be able to drive with a valid driver’s license.
• Must be able to operate a Smart Phone
• Basic knowledge in MS office suite Knowledge / Skills / Abilities
• Well-networked, have established contacts in the night scene
• Experience in the beverage industry, entertainment and/or events, hospitality and catering would be an added advantage
• Flexibility and independence, no two days and, more importantly, no two nights are the same.
• Excellent written and verbal communication skills enable you to craft and deliver the right message, to the right people, at the right time.
• Strong understanding of sales processes, strategic and innovative commercial awareness, and planning and negotiation skill