Admin / CRM Manager at BridgeHedge Limited

Position Summary

• The Admin / CRM Manager is responsible for overseeing administrative operations and managing the company’s Customer Relationship Management (CRM) system to support sales, distribution, and customer service functions.
• This role ensures accurate customer data, efficient order processing, strong internal coordination, and optimized sales pipeline tracking within a lubricant distribution environment.
• The ideal candidate combines strong administrative leadership with CRM system expertise and understands B2B distribution operations, inventory coordination, and sales support processes.

Key Responsibilities
CRM Management:

• Administer and maintain the company’s CRM system (e.g., Salesforce, Zoho, HubSpot, or equivalent).
• Ensure accurate and up-to-date customer records (distributors, retailers, fleet clients, industrial customers).
• Monitor and manage sales pipelines, opportunities, and follow-ups.
• Generate CRM reports on sales performance, customer segmentation, and account activity.
• Train sales and admin teams on proper CRM usage and best practices.
• Improve CRM workflows to enhance efficiency and reporting accuracy.

Sales & Customer Support Coordination:

• Support the sales team with quotations, order processing, and account documentation.
• Track customer contracts, pricing agreements, and credit terms.
• Coordinate between warehouse, logistics, and sales teams to ensure timely delivery.
• Monitor key accounts and ensure service-level compliance.
• Assist in managing promotions, price updates, and product launches.

Administrative Management:

• Oversee daily administrative operations.
• Supervise admin staff and ensure task completion accuracy.
• Develop and maintain filing systems (digital and physical).
• Prepare management reports, sales summaries, and performance dashboards.
• Maintain internal documentation and operational procedures.

Reporting & Data Analysis:

• Analyze sales trends by product category (engine oils, hydraulic oils, greases, industrial lubricants, etc.).
• Track customer purchasing patterns and identify growth opportunities.
• Provide monthly KPI reports to management.
• Support forecasting activities using CRM and historical sales data.

Process Improvement:

• Identify inefficiencies in order-to-delivery workflows.
• Implement automation and digital tools where applicable.
• Ensure compliance with internal policies and documentation standards.
• h2>Qualifications
• Bachelor’s degree in Business Administration, Operations, or related field.
• 3–5+ years experience in administration and/or CRM management.
• Experience in distribution, FMCG, automotive, industrial supply, or lubricant industry preferred.
• Strong knowledge of CRM platforms and reporting tools.
• Proficiency in Microsoft Excel and reporting dashboards.
• Strong organizational and multitasking skills.
• Excellent communication and coordination abilities.

Performance Indicators (KPIs)

• CRM data accuracy rate
• Sales pipeline visibility & reporting timeliness
• Order processing turnaround time
• Customer retention rate
• Administrative efficiency metrics

Requirements
Key Competencies:

• Data accuracy & attention to detail
• Process-driven mindset
• Analytical thinking
• Leadership & team supervision
• Customer-focused approach
• Problem-solving ability.