Account Manager at British Council

Role Purpose

• The purpose of this role is to manage a pipeline of qualified opportunities to win new business and a portfolio of existing accounts to retain and grow income and ensure we are delivering on customer goals.
• This role will work with stakeholders across our Examinations business to sell solutions covering our Examinations products and work closely with different stakeholder groups during solution design, proposal/bud development and through delivery.
• They will be the key point of contact for the B2B Accounts they manage, internally and externally.

Main Accountabilities
Strategy and/or Planning:

• Contribute to the development and execution of B2B sales strategies within an assigned territory, supporting revenue growth and business objectives.
• Use market insights and performance data to inform business planning, sales priorities, and income targets.

Business Development:

• Identify, develop, and secure new business opportunities through prospecting, networking, and tender monitoring.
• Manage the sales pipeline from lead generation through to proposal development, negotiation, and contract close, working collaboratively with internal teams to deliver customer-focused solutions.
• Support marketing initiatives that drive lead generation and business growth.

Achieving Sales Targets:

• Take ownership of achieving agreed sales and revenue targets by managing opportunities effectively and ensuring a seamless customer experience throughout the sales cycle.
• Lead solution development, coordinate stakeholder input, negotiate commercial agreements, and recommend improvements that enhance sales performance, operational efficiency, and service quality.

Relationship and Stakeholder Management:

• Serve as the primary contact for assigned customers, building strong relationships that support customer satisfaction, retention, and growth.
• Develop and implement account plans, coordinate cross-functional account teams, and identify opportunities to expand customer relationships through additional British Council products and services.

Analysis and Reporting:

• Maintain accurate customer and opportunity data within CRM and business systems.
• Monitor sales, delivery, and retention performance, providing data-driven insights that support decision-making, continuous improvement, and the achievement of business objectives.

Managing Self and Others:

• Coordinate activities across internal teams and external stakeholders to ensure efficient delivery of services and customer solutions.
• Monitor progress against agreed standards and timelines, while promoting collaboration, knowledge sharing, and best practice across the organisation.

Role specific skills:

• High-level sales and negotiation skills
• High-level stakeholder management skills
• Project Management skills 
• Proficiency in Microsoft office programs.

Qualifications

• Sales or Marketing qualifications
• University degree or equivalent in a relevant subject or discipline.

Knowledge and Experience:
Minimum/essential:

• 3+ years of sales experience to include some experience of B2B sales
• Familiarity with Salesforce or use of similar CRM
• Proficiency in Microsoft office programs

Desirable:

• Solution-sales experience in large sectors (e.g financial services, media, pharmaceuticals tourism, government sector etc).

Languages:
Essential:

• English level at C1 speaking and writing.