Channels Marketing Manager at Stanbic IBTC

Job ID: 33713
Location: Lagos Island
Job Sector: Banking

Job Details

• Group Marketing: defining, marketing and protecting the Standard Bank brand across our business – including specialist advice and activity for specific countries and business units.

Job Purpose

• To deliver real value to allocated the Channels, E-business portfolios by executing against the given marketing and communication strategy and plan
• To develop marketing and communications campaign and collateral strategies

Key Responsibilities/Accountabilities
Key Responsibilities:

• Develop campaign and collateral strategies. Ensure alignment to the business strategy for the particular portfolio, and the BU Marketing and Communications strategy and brand strategy.
• Translate knowledge of the market into campaign and collateral propositions.
• Project management of marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
• Ensure centrally coordinated campaigns are translated into local tactics.
• Evaluate all campaigns and projects. This includes the setting of targets, identifying of measurement tools and reporting.
• Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
• Collaborate with Marketing and Communication specialists in the team to optimise the impact of projects
• Collaborate with other Marketing and Communications managers to optimise the shared opportunities
• Ensure all agency and studio briefings yield relevant solutions, efficiently.

Key Performance Measures:

• Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
• Understanding and application of the BU Marketing and Communications, and brand strategies.
• Quality of the campaign and collateral strategies and plans
• Quality of insight into the market: consumer attitudes and behaviours
• Efficiency and effectiveness of project management
• Quality of marketing and communications charters
• Quality of agency briefs and debriefs

Preferred Qualification and Experience
Experience:

• 5 years experience in a Marketing and Communications role.
• Must have managed a project budget of approximately N300 mill
• Must have experience in managing and leading people

Knowledge/Technical Skills/Expertise
Knowledge:

• A Degree or Diploma in Commerce or Marketing
• Working knowledge of quantitative and qualitative research methodologies
• Working knowledge of the economic drivers in a business
• Working knowledge of various media and the creative requirements
• Working knowledge of production processes.