Open Market Sales Representative (Off-Trade) at Lightning Networks

Job Description

• Key Decision
• Identification of outlets for trade activation
• Deployment of POS materials, light signs and other trade assets

Accountabilities

• Ensures full delivery of the business target with coverage area i.e.100% achievement of depletion volumes into outlets within assigned open market, market share growth and outlet activation standards fully executed in all called on outlets.
• Ensures listing of innovations and priority brands, and ability to pre-sell total portfolio in the right quantity within assigned outlets; also ensuring that pre-sold orders are fully delivered in time by Van Delivery Rep (VDR) or stocked in the DB’s open market drop points.
• Drive incremental depletion through effective management of promotional activity in assigned outlets.
• Reviews outlet database with the Territory Manager on a monthly basis and ensure update on Salesforce Automation tool (SFA). 100% and accurate use of SFA device to capture all selling/trade activities.
• Recommends and implements Sales recommendations to drive incremental depletions and counter competitive activities in all outlets within assigned coverage.
• Drive effective coverage of 150 unique stores ensuring all unique stores within the permanent journey plan are visited at least 4 times a month.

Job Requirements

• Minimum of Ordinary National Diploma (OND) or equivalent.
• Some commercial expertise gained across field sales/consumer/customer marketing is an added advantage.
• Basic understanding of Selling capabilities, Outlet activation standards, outlet segmentation, building relationships, persuasive selling and brand passion.
• Excellent communication skills - written and verbal.
• Good commercial understanding numerical skills, a high level of computer literacy.
• Good interpersonal skills.
• Fully geographically mobile.