Marketing Manager at Transsion Holdings

Job Summary

We are looking for a Marketing Manager. He/she will work closely with the Senior Marketing Manager to create and execute engaging and effective marketing strategies for our Boomplay Music platform in Nigeria.

Job Description

• Developing the marketing strategy for the company in line with company objectives.
• Develop strategies and tactics to get the word out about Boomplay and drive traffic to the app
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Produce valuable and engaging content for Boomplay’s Social Media that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Be in charge of marketing budget and allocate/invest funds wisely

Qualifications

• Minimum of a bachelor’s degree or certification in Marketing or a related field
• 3-5 years of proven experience in a Marketing role.

Requirements

• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in the music industry and digital content Marketing.