Manager - Marketing Personal Care (West Africa) at IFFCO

Req ID: 2622
 
Job Summary

• To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
• To conceptualize promotional strategies in order to build brand image ( Personal Care) for IFFCO in Africa

Roles & Responsibilities

• To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
• To conceptualize promotional strategies in order to build brand image for IFFCO
• Propose Overall Category/Product Portfolio Strategy.
• Propose and implement brand portfolio strategy based on category segmentation.
• Develop & Deliver Annual Marketing / Category/ Product Group/ Brand Plan in respect of Volumes, Market Share & Margins in Domestic & international markets; as consistent with the annual business plan.
• Develop and Maintain Brand & Portfolio profitability in terms of top line achievement & bottom line goals.
• Develop & Implement Consumer Relevant Brand Plans involving all aspects of the Marketing Mix, in order to achieve short/long term objectives.
• Develop category insights from market research for use in Communication/Brand Development.
• Maintain Custody of Consumer Brand Spend.
• Drive New Product Development Process.
• Optimize Product Cost while retaining/maximizing value being offered to consumer.

KPIs:

• Category wise Market share
• Increase in Brand value
• Consumer Insight Development
• Brand communication effectiveness
• New product launches
• New product Development

Qualifications

• MBA - Marketing
• 10+ years of related experience in marketing, brand management or sales
• Experience in Personal Care organizations is a must.
• Preferred candidate from Nigeria or working in similar profile in Nigeria

Competencies:

• Negotiating Agreements
• Driving Results
• Communicating Effectively
• Customer Centricity
• Project Management
• Strategic Thinking
• Self and Team Management
• Solving Complex Problems
• Thinking Broadly
• Planning & Decision Making
• Brand Management
• New Product Development
• Knowledge of Trade Contracts and Agreements