Subscribe to Job Alert
Join our happy subscribers
Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us
Guinness Nigeria is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic African company, renowned internationally for its brands of unmatched quality, but also as a company that believes in enriching the communities within which it operates,...
External Job Title: Area Sales Manager
AutoReqId: 40819BR
Function: Sales
Type of Job: Full Time - Exempt
Country: Nigeria
Level: L5 (M2)
Reports To: Divisional Sales Manager
Dimensions
Financial
Responsible for Area Field Sales Force Overhead budget and effective use of all Marketing spend used by sales force.
Market Complexity
Area geographically based with total Sales force of about 9 employees, part of a Divisional Team with about 6 Area Sales Managers.
Leadership and Functional Responsibilities
Leadership Capabilities:
Must be able to influence, inspire and drive performance across Distributor and Guinness Nigeria staff, embodying the Diageo leadership capabilities.
Functional Capabilities
Managing Relationships; Distributor Management; Commercial Planning; Sales Drivers; Trade Strategy
Purpose of Role
The Area Sales Manager is accountable for achieving brilliant execution with customers through leading an Area Field Sales teams.
Key Accountabilities
• Drive achievement of profitable volume/market share target for the Area via delivery of sales drivers for the Area.
• Ensure Retail Redistribution Scheme within the area is fully reviewed and managed.
• Coaching of Retail Development Managers to ensure effective delivery.
• Ensure maximum utilization of the Intouch tool to drive efficiency and effectiveness
• Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards.
Standard of Excellence/Intouch Responsibilities
1. Plan - Ensuring that all sales objectives are strategically aligned; support sales leaders where relevant with the process of defining, managing and cascading targets throughout the sales force.
2. Execute - build the Structured Selling capabilities ensuring that Sales Representatives execute the 8 steps of the call with every customer; ensures all Sales Representatives use the Intouch PDA effectively.
3. Measure - review Intouch information on sales representative performance vs targets at a minimum two times per week, act as a custodian of the Data in the system, actively ensuring that in market data guidelines and processes are adhered to.
4. Insight - use reports and data from the Intouch management suite in order to generate commercial insights and drive execution of these opportunities through the sales teams
5. Inspire- act as a trainer and deliver the Managing Relationships programme as part of the yearly sales capability plan / induction process, ensure all development, coaching & feedback is embedded within the appraisal process
Skills, Qualifications and Experience Required
• Graduate calibre with a minimum of 5 years experience gained across sales/consumer/customer marketing. Previous experience of Field Sales or other customer facing roles is compulsory.
• Previous experience of coaching/leading others and getting results through teams
• Strong commercial acumen
• Computer literate
• Excellent Communication skills
Barriers to Success in Role
Working Location
Interested applicants should click here to apply online.
Build your CV for free. Download in different templates.
Join our happy subscribers