Account Director at Connect Marketing Services

The Role

• The Account Director holds challenging and diverse responsibilities of business development, strategic account management and as a primary representative of the Agency.
• The position requires for the job holder to give innovative/strategic direction to existing and new clients in the Financial Services Industry
• The Account Director holds a major responsibility for new account development and management.

Technical Expertise (Strategic and Marketing Leadership):

• Works with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements products to help achieve client goals.
• Create and interpret effective analysis to support marketing recommendations.
• Innovative and intuitive approach to researching key target markets and new opportunities, combined with advanced evaluation, reporting and decision-making skills with a results-driven focus.
• Demonstrate broad industry expertise

Business Development:

• Proactively identify prospective clients and business opportunities; prospecting new clients
• Closing business deals within stipulated time
• Oversee the BD functions and team of the FMCG
• Oversee branding, sponsorship, marketing, to ensure consistent and high-profile representation of Clients/our business offerings
• Developing proposals and making presentations to clients to land new accounts.
• Generating ideas and generating revenue within specified clients.
• Oversee the delivery of the Unit’s revenue billings

Client/Account Management:

• Creating an account strategy to drive client’s business objectives
• Proactively identifying client’s needs and deepening existing relationship
• Generating ideas for new revenue generation within existing clients
• Monitoring client satisfaction post event/project evaluation and ensuring a high level of satisfaction
• Building relationships with key personnel within clients’ accounts.
• Build trust credibility and client referrals
• Develop multi-tiered agency-client relationships and ties

Team Management:

• Developing a comprehensive training plan for the account management team –(On-the-job training)
• Managing and overseeing the day-to-day activities of the different account managers in the unit

Team Work:

• Working closely with other business units to expand cross selling opportunities.

Collaboration:
Responsibility towards (includes, but is not limited to:)

• Internal Stakeholders: Management & Staff of CMS.
• Key Clients (Financial Services Industry): COO's, Marketing Directors, Corporate Affairs & Communications Manager and,  Product Development Manager
• Key suppliers/partners: 3rd party supplier / Agencies, Public Relations Consultants and Relevant suppliers

Job Requirement

• Approximately 12 - 15 years experience in a Marketing Communications Agency.
• Extensive experience of developing, maintaining and delivery on marketing, sponsorship, events, promotion strategies to meet company objectives
• A strong understanding of the financial services industry (Customer and market dynamics and requirements)
• A proven ability to oversee all marketing, media and promotional staff and activities
• Prior work experience in an Agency (Handling related accounts).