Manager - Marketing, Personal Care at IFFCO

Job Summary

• To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
• To conceptualize promotional strategies in order to build brand image (Personal Care) for IFFCO in Africa

Key Responsibilities

• To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
• To conceptualize promotional strategies in order to build brand image for IFFCO
• Propose Overall Category/Product Portfolio Strategy.
• Propose and implement brand portfolio strategy based on category segmentation.
• Develop & Deliver Annual Marketing / Category/ Product Group/ Brand Plan in respect of Volumes, Market Share & Margins in Domestic & international markets; as consistent with the annual business plan.
• Develop and Maintain Brand & Portfolio profitability in terms of top line achievement & bottom line goals.
• Develop & Implement Consumer Relevant Brand Plans involving all aspects of the Marketing Mix, in order to achieve short/long term objectives.
• Develop category insights from market research for use in Communication/Brand Development.
• Maintain Custody of Consumer Brand Spend.
• Drive New Product Development Process.
• Optimize Product Cost while retaining/maximizing value being offered to consumer.

Qualifications & Experience

• 10+ years of related experience in marketing or brand management or sales
• Experience in Personal Care organizations is must.
• Preferred candidate from Nigeria or working in similar profile in Nigeria
• MBA -Marketing