Marketing Executive at Print Anything

Job Description

• As a marketing executive, you'll be responsible for ensuring you market our company products as a member of the marketing Team.
• At Print Anything, we expect you to have a basic knowledge of printing techniques which would improve your quality of knowledge to enable you to attend to clients efficiently.
• Part of the primary responsibilities of the marketing executive position is to develop and maintain outstanding customer service, uphold our Mission and Core Values, generate sales on all products.

Roles

• Maintain a strong online company voice through social media
• Research on new online marketing opportunities. Creating and managing online marketing campaigns via numerous social media, mobile, blog and vlog platforms.
• Create, Edit and upload image and video content for the organisation's websites and online platforms.
• Managing the company’s email marketing campaigns, contribute to company and industry blogs and manage e-communications by writing and dispatch email marketing campaigns
• Create written content for email, text, blog marketing.
• Reporting on trends and KPIs such as followership, bounce rates, conversion rates etc
• Monitoring and managing of the design of website banners and assist with web visuals.
• Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
• With the rest of the Marketing Communications team act as a brand guardian in terms of tone, look and feel of online communications.
• Monitoring social media for company mentions and engaging with customers where relevant.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt. Keep up to date with current digital trends.
• Monitoring return on investment for the different online marketing campaigns.
• Conduct keyword research and web statistics reporting; Responsible for search engine optimization.
• Responsible for creation of viral content.
• Organising and Overseeing products photo shoots.
• Contribute to social media engagement and brand awareness campaigns;
• Use web analytics software to monitor the performance of social media accounts, company websites and make recommendations for improvement;
• Develop and integrate content marketing strategies whilst assist with paid media advertising - including liaising with digital advertising agencies.
• Manage the contact database and assist with lead generation activities that are gotten from social media accounts.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Collaborate with internal teams to create landing pages and optimize user experience
• Setting up and optimizing Google Adwords campaigns.
• All other responsibilities as assigned and as your supervisors see fit.

Requirements

• B.S Degree in Business Administration, Economics, Marketing or related field would be a plus
• Related work experience
• Extensive Knowledge on products and services
• 26 years (at time of application)
• Abuja based ONLY!!!

Essential Skills:

• Must be IT savvy with the ability to carry out Data Analyses on existing and new information.
• Must have good working knowledge of social media trends, existing and emerging social media platforms and influencers
• Time Management, Organisation and Prioritization
• Analytic and Commercial Judgement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Excellent Communication and Teamwork skills (Good verbal, written and content creation)
• Must be creative with a basic working knowledge of Colour Theory and a good eye for design.
• Attention to detail and accuracy;
• The ability to work independently and flexibly