Marketing Analyst at Coca-Cola

Reports To: The Experential Execution Excellence Manager

Key Responsibilities

• Source for accurate data and provide data analysis support to the function via Spreadsheet analysis and presentations.
• Lead data generation from SAP or other ERP for Marketing decision-making.
• Generate leads and insights using available sales and marketing data available.
• Lead the process of marketing material requisitions - PR and PO Processes.
• Provide leadership in data analysis collaboration with other functions and other units within Marketing for trade marketing activities and events.
• Manage daily OPEX for function programmes.
• Support function-led events by participating in supervising execution initiatives.
• Act as functional SPOC for reporting Marketing data and support Marketing store stock count activities.
• Manage selected function-related projects related to data analysis, internal information dissemination and feedback gathering, including the creation, deployment and analysis of feedback surveys.
• Marketing data analysis, information presentation and reporting, including Marketing Communication readiness, related BPMS-data readiness and system purchase requisition requests.
• To deliver timely deployment of monthly plan messaging, on-time deliveries of marketing materials and timely tracking and reporting of executions.
• Adopt best practice in Insightful report creation and presentation, including the development of improved templates + innovative digital dissemination to commercial team. 
• Prompt reporting of marketing activities, creation of purchase requisitions, follow-up on approvals and PR sampling requests for Marketing-led events
• Marketing plan dissemination to trade, sponsorship evaluation model, timely reporting of events and evaluation of survey instruments.

Qualification & Experience

• B.Sc, HND or relevant experience in Business Administration, Marketing, Computer Science, etc.
• 3-4years experience in a Commercial-oriented Function (Sales, Marketing, Procurement, Logistics)
• A thorough knowledge of PR-PO process.
• Demonstrated competency in the use of data and in-depth analysis via SAP

Required Skills & Competencies:

• Strong vendor management skills.
• Strong cross functional engagement capability.
• Excellent communication and presentation skills.
• Ability to work independently with no or limited supervision.
• High level of integrity and time management.
• Customer focus.
• Collaborates.
• Being resilient.
• Drives results.