Country Manager, Sales at IFFCO

Job Summary

• Country Manager, Sales Nigria is responsible for developing the business strategy for the Nigeria Markets in line with overall International Sales Business Strategic Plan, executing the plan and overall P&L

Roles & Responsibilities
Sales & Marketing:

• To maximize sales growth with the existing and new distributors/clients/customers in your assigned markets.
• To effectively increase the sales of the existing and upcoming range of products as decided by the group.
• To meet the quality, quantity inclusive of delivery as specified and agreed with the customers.
• To achieve performance goals (top line and bottom line targets through proactive collaboration with the field business development team, agents as well as directly with customers)
• Brands – Driving Brands, Leveraging Brand strengths, Driving Brand preference, Creating & Associating Brand properties, Ensure Brand Health parameters, Brand communication like Ads & Films for the region, Creating Brand Architecture, Tracking Brand performance, Suggesting corrective actions, Area specific Brand plans etc.
• To ensure timely receipt of receivables from the aforesaid distributors/clients/customers, as decided by the group policy and to manage risks effectively.
• To ensure all aspects of Customer Relationship Management are duly met.

Operations:

• To conceptualize and set up a solid framework for sales and distribution network in defined geography / cluster. This may include setting up the entire supply chain pipeline.
• To direct the local operation’s day-to-day activities, including sales and distribution management, procurement, scheduling, coordination, resources and staffing.
• To work closely with the Head Office of the Group. To provide necessary assistance as required by your reporting authority or the Board of Directors at all times
• To submit bi-weekly/monthly/quarterly sales achievement report or any other report as per the company’s requirement
• Monitor and manage field progress and project cost reports on an ongoing basis. Ensure control procedures and reporting is performed on a timely basis.
• Establish project specific and annual individual goals. Review weekly/monthly and update quarterly.

Qualification

• Bachelor's Degree, MBA desirable

KPIs:

• Top Line
• Bottom Line
• Credit Days
• A&P ActivitiesManaging Indirect Expenses
• Volume & Contribution achievement
• Outlet coverage & channel expansion
• Distributor & toll packer management
• Team management, engagement and productivity

Work Experience Requirement:

• Sales roles in Nigeria (preferable) with Food in the FMCG industry for minimum 12 years.

Competencies:

• Solving Complex Problems
• Customer Centricity
• Negotiating Agreements
• Planning & Decision Making
• People Leadership
• Establishing Relationships
• Leveraging Opportunities
• Business Acumen
• Demonstrating Initiative