Marketing Executive at PathCare Laboratories

Job Description

• To implement the annual marketing and communication strategy for the organization
• Brand management - to develop and maintain the corporate image and reputation of the company through a well-defined process
• Standardized design for Signage, ensure vehicles, Bikes, and uniforms for Front office staff comply with brand requirements,
• To coordinate public relations and advertising for the company,
• To liaise with PR companies and manage interface on implementation of public relations related activities as defined by the marketing strategy.
• To coordinate all marketing campaigns / programmes
• To manage all social media platform, website and ensure they are updated and information posted is credible (verified), valid and relevant.
• To organise and coordinate all marketing events for the company, e.g. Doctors Forum, AGPMPN, CSR initiatives, conferences, and other marketing events
• To contribute to the development of marketing strategy
• To design and implement tools for Market studies, Trend Identification, Trend Analysis, Market/ Competitive Intelligence, compiling and collating market data
• To benchmark performance and make business forecasts
• To develop presentations and proposals for current clients and new business pitches
• To provide regular reports on marketing activities
• To ensure all marketing communication materials/souvenirs are standardized and readily available for distribution at all location nationwide and events
• To plan and manage internal communications and awareness of corporate direction, mission, aims and activities
• To ensure corporate communications year plan is updated and accurate.

Job Requirements

• A first Degree in Biochemistry, Medicine, Microbiology, Pharmacy or any related discipline.
• 2-3 years relevant marketing experience.
• Ability to meet deadlines.
• A can do attitude.