Market Insight and Operations Executive at Terragon Group

Job Description

• The Marketing Intelligence & Operations Specialist at Terragon Group will focus on the development and implementation of market research plans and relationships to market research suppliers/ partners, he or she also does research for the Marketing unit and other units.

Duties & Responsibilities

• To develop relevant research reports/ insights to drive lead generation & content marketing activities.
• To project and manage outsourced research projects.
• Drive all research and market intelligence initiatives for the unit.
• Drive management and lead generation activities.
• Provides consulting and interpretation of market and consumer/customer research data to the organization.

Requirements

• Bachelor’s degree in Marketing, Economics, Statistics, or related field
• Minimum of 2-5 years proven experience in both quantitative and qualitative methodologies.
• Basic understanding and appreciation of AIDA activities.
• Marketing analytics, evaluations & opportunities sizing
• Must have passion for the Mobile Media Technology Business.

Job Skills:

• Research Analysis
• Insights Articulation
• Project Management
• Highly Analytical
• Strong team player
• Market Research Proficiency
• Data Storyteller
• Excellent Communicator
• To explore internal transfer and strategy of the insights function in the business.