Digital Marketing Executive at eStream Networks

Summary of Specific Duties and Responsibilities

• Responsible for developing and implementing innovative digital marketing initiatives across relevant digital platforms.
• Responsible for designing and generating awareness for company products, promoting brand identity, drive business opportunities and stimulate sales using relevant online tools.

Job Descriptions
Social Media Management:

• Strategize with Brand Communications supervisor in preparing weekly social media calendars in line with marketing objectives
• Generate ideas for proactive social discussions and content creation to drive social marketing on our social media platforms aimed at driving high traffic to our website.
• Maintain a healthy online presence of the company across all social media platforms.
• Use relevant online advertising tools available to promote brand message e.g. PPC or SEM.
• Work with Brand communications supervisor on internal communications by sharing digital marketing activities with employees.

Campaign Creation:

• Create innovative campaigns targeted at supporting the sales and marketing objectives while maintaining a positive brand identity online.
• Develop and distribute newsletters supporting developed campaigns via relevant email applications
• Generate leads from every campaign developed across every relevant social media platforms.

Website management & Blog:

• Contribute towards content management for Company’s website aimed at driving high traffic to the site.
• Create and source original content for company blog aimed at driving high traffic to the site.
• Integration of social media platforms on company website

Candidate Requirements

• HND/BSC in Mass communication, Social Science, preferably - Computer Sciences
• 1 - 3 years digital marketing experience
• Experience using social media marketing tools and google analytics
• Familiarity with the latest trends, technologies and methodologies in graphic and web design
• Knowledge of online marketing and good understanding of major digital marketing channels
• Level of experience in Search Engine Optimization (SEO) and content management.