Marketing Director at Adexen

Our client is a leading FMCG / Consumer goods company.

Job description

The Marketing Director will drive the long-term direction and performance of the company in Nigeria and West African markets, through the development of brand strategies and marketing programs.

• Lead the planning process for the company’s portfolio of brand in the market, and develop major strategic documents (Three Year Plan, Brand Plans, Brand Reviews)
• Initiate & manage below-the-line (off-trade, on-trade, wholesale, secondary packaging) as well as advertising and PR projects with high degree of autonomy
• Propose and manage budgets, provide regular budget updates and forecasts throughout the year
• Re-allocate budgets between brands as needed throughout the year
• Take responsibility for day to day management of direct reports and their training and development needs
• Lead in driving the development of the company’s brands in the markets key image/premium On-Trade outlets
• Organise and facilitate consumer research projects that will serve the West African business
• Work in promoting the brands of the company to yield results
• Develop a common sets of tools and practices across to create awareness of the company’s brands
• Manage the budget, duty free market and the trade marketing team in Ghana

Expectations

• Bachelor’s Degree in Marketing/Business qualification
• A Master’s degree is an added advantage
• 5 to 8 years working experience in various consumer brand marketing roles
• Excellent networking, interpersonal skills, people management, excellent leadership skills and with an ability to influence senior management within the business
• Excellent planning/organising skills and the ability to meet deadlines
• Strong IT skills (Microsoft Word – basic level, Excel and Power point – advanced level, Outlook)
• With experience in the Nigeria market