Senior Manager, Marketing at MainOne

Department: Commercial
Reporting Line: Chief Sales and Marketing Officer (CSMO)

Responsibilities

• The Senior Manager, Marketing will manage all marketing activities for the company.
• The individual will be responsible to develop the marketing strategy for the company in line with business objectives to maximize market penetration, customer and revenue growth, and profitability.
• The manager will also oversee the Marketing function and guide its personnel and activities to meet overall corporate goals and objectives.

The specific responsibilities shall include to:

• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, and website design and content either directly or on an outsourced basis.
• Coordinate marketing campaigns with sales activities
• Develop and oversee the company’s marketing budget.
• Plan the launch of new products and manage the cross-functional implementation of the launch plan.
• Creation and publication of all marketing material to communicate the value proposition of the company’s products and develop tools that support the selling of the company’s products
• Overall responsibility for brand management and corporate identity
• Plan and implement promotional and lead generation campaigns.
• Monitor and report on effectiveness of marketing communications.
• Create a wide range of different marketing materials for campaigns to drive demand for the company’s products.
• Work closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of company objectives.
• Analyze potential strategic partner relationships for company marketing.
• Manage gathering of business intelligence to provide deep customer knowledge and understanding of competitor and market trends
• Perform other duties as assigned by the Chief Sales and Marketing Officer.

Qualifications, Skills & Competencies

• Bachelor Degree in a relevant discipline
• MBA and/or relevant professional qualification will be an advantage
• Twelve (12) to fifteen (15) years’ work experience in experience in the ICT industry and at least six (6) years in marketing at management level

Demands of the Job:

• Ability to communicate effectively in both commercial and technical terms
• Ability to conduct research studies, analyze data, and articulate specific strategies
• Good oral and written communication skills
• Very good knowledge of media technologies (computer, communications, graphics, etc.)
• Time & self-management skills
• Strong relationship management skills