Area Sales Managers at Universal Careers

Key Responsibilities:

The Area Sales Manager will report directly to the Chief Commercial Officer and is primarily concerned with ensuring that there is high sales turnover in areas covered and ensuring integrated commercial success of the organization. He will carry out sales activities within a specified geography, leading a team of Sales Officers/ Field Officers while also keeping a watch on the Distributor's Merchandizers. The responsibilities of the ASM includes strategizing, planning and ensuring that he lead, motivate, direct and review his team to meet the company's sales target/objectives. He takes care of volume targets and category targets, manage primary (to Distributors), secondary (to Retail Outlets) and enable tertiary sales (to end Consumers through merchandising, display and on-ground visibility).

He will act and think as a leader. He will align the region values while inspiring confidence and generating excitement, enthusiasm and commitment towards the mission.

Key Accountabilities:

• Generation of Primary, secondary sales and ensuring primary according to secondary plan build-up
• Fixing the norms according to sales plan
• Developing Distribution channel (General Trade/ Traditional Trade)
• Territory Development and achieving coverage target.
•  Close monitoring and relationship with Distributors and their manpower, with full quality ensured
• Reviving and instilling brand awareness in coverage area
• Cost controls and improving cost efficiency.
• Monitoring channel payment.
• Timely liquidation of old stock (slow-moving)
• Accountable for any liability of spoil stock due to aging/ expired stock.

People Development

• Review, Governance and Training/ Counseling of Sales Representatives and Sales Officers
• Guide and Motivate to ensure better productivity & morale
• Develop skills for subordinates through on-the-job coaching in the field

Reporting and Feedback

• Daily sales reports in time
• Feedback reports of new launch products
• Immediate feedback of competitors- activity.
• Presenting monthly meeting reports.

Key Attributes:

• Hold a pertinent university degree.
• Strong Process knowledge of sales operations
• Ability to manage teams with a minimum of 7 years' relevant experience
• Good influence, selling skills, promotion planning, trade spend management
• Ability to foresee future requirements keeping in mind the changing organization needs.
• Ability to do multi tasks and be comfortable with some ambiguity.
• Accuracy – Ability to perform work accurately and thoroughly.
• Very strong Demonstrated Sales & Distribution ability
• Must have managed a team of company-payroll employees in sales.
• Must have managerial experience from  FMCG industry
• Fluent in English & Local Language