Brand Manager at Michael Stevens Consulting

Purpose of Job Role (why does this role exist?):

• To support the Brand Group Manager in the development, monitoring and evaluation of activity programmes for the brand/brands trademark which deliver annual brand targets( such as volume, market share, brand awareness, brand imagery), on budget and on time, and sustain brand equity.

Key Responsibilities Areas (KRA) of this role that will help deliver the purpose of this role (not more than 7-8):

• Assist the Brand Group Manager CBTI in developing annual activity plans for the brand which maintain the brand as the front-runner in its category and deliver the annual brand targets. Lead the planning process for all brand activity programmes, liaising with relevant stakeholders to ensure that planning timelines are adhered to.
• "Work closely with the brand Executive Manager, and third-party agencies and suppliers to ensure that approved brand activities are executed on time and on budget. Monitor activity execution through the CBTI Marketing Execution teams and recommends corrective action if/when required ensure that the appropriate information is captured for activity evaluations, with learning record for future brand planning".
• Track brand marketing expenditure against agreed activities, including actual marketing expenditure per case vs. Target expenditure, and provide regular reports to the brand Group Manager CBTI. Ensure accurate and well- presented cost summaries are provided for all activities, including quotations invoicing and final actual budgets reconciliations.
• Assist the Brand Group Manager CBTI in determining brand targets which contribute to the delivery of overall portfolio goals and in determining marketing strategy for the La casera brand which achieves the brand targets.
• Maintain the marketing calendar for brand, providing timely reports to all relevant stakeholders so that all timelines are adhered to.
• Develop highly valuable working relations with third-party agencies and suppliers in order to ensure premium service-level from them.
• Assist the Brand Group Manager CBTI in the performance management of third-party agencies and suppliers by contributing to regular performance reviews and highlighting issues to be addressed as these arise. Continually innovative ideas at the highest service level and optimum pricing.
• Secure regulatory approvals are required for brand activities and creative materials.
• Be the “Steward” of the brand, protecting the company’s investment in the brands’ equity by tenaciously adhering to Brand Standards ensuring all colleagues, agencies and suppliers are aware of and adhere to the Brands Standards.
• Ensure that the Brand Standards Manual is kept up to date.
• Assist the Research Manager CBTI in identifying research needs for the brand/brands.
• Monitor key competitor brands and their activities through data, research and regular market visits. Provide regular competitor activity reports and assist the Brand Group Manager CBTI in developing response(s) to protect the position of the La casera brand.
• Maintain a Library of brand plans and evaluations to support a strong knowledge database in line with Company policies and processes.
• Ensure all materials and artworks created for the La casera brand by third-party agencies and suppliers are supplied in both digital and hard copy formats and are passed to the PA to GM for addition to Artwork Library.
• Work closely with the Research Manager CBTI to monitor brand health and performance, tracking agreed attributes and metrics.
• Ensure regular brand health reports are provided to the Brand Group Manager CBTI and the GM CBTI.

Qualification, Experience & Industry Exposure

Qualifications:

• Minimum Professional Qualification MBA in Marketing
• Desired Professional Qualification Diploma in Advertising/Market Research

Experience & Industry Exposure:

• Total Experience 8-12 Yrs
• Relevant Experience i.e in the similar industry 5-6 Yrs
• Relevant Experience i.e in the similar job role 3-4 Yrs