SEO and PPC Specialist at Travelfix

In this role, you will:

• Be responsible for managing PPC, monitoring campaign performance, analyzing data.
• Be responsible for adapting campaigns to reflect search engines and logarithm updates.
• Create PPC strategies, manage and produce PPC reporting
• Manage daily search marketing activities across search engines including budget management, performance review and daily optimization of paid search campaigns.
• Liaising with the team to discuss digital marketing strategies – SEO, PPC and Content.
• Undertake keyword research and adcopy testing, report and analyze on trends and drive KPIs 

Qualification & Experience

• A Minimum of 2 year PPC experience.
• Understanding of SEO best practices.
• An understanding of how SEO Integrates with PPC
• Proficient with Google Adwords, Keywords Planner and Google Analytics. Technical competence and experience with tracking, tag management system. Exposure to ad extensions and ad scheduling.
• Strong analytical and excel skills.
• Strong understanding of current digital marketing concepts, strategy and best practices.
• Ability to meet deadlines and work in a fast paced environment.