Brand Specialist at FAN MILK plc

Purpose

• Identity is important for any product & brand in today's competitive marketplace. Fan Milk Nigeria is looking for a Brand Specialist whose role will be creating a lasting impression among consumers, customers and other stakeholders thus improving product sales and market share.
• The brand specialist together with the sales team will be responsible for monitoring market trends and oversees trade marketing, brand marketing, advertising and brand P&L.
• He/She will work closely with Sales, Product developments unit, QA, marketing personnel, finance to ensure the right message is delivered and executed for optimal visibility, transactional growth & ultimately the brand P&L. 
• Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years, there is a strong need to reposition the brand for growth. There is a need to revive and re-launch company’s existing products and brand as a whole.

Principal Accountabilities and Skills

• Developing Insights and understanding Marketing Dynamics
• Relevant experience on ATL, BTL, Through-the-line and E-Marketing Communication
• Analysis of product strengths and weakness vis-a-vis competition
• Strong data analytics of current market trends, market surveys and volume share, pricing and share in shop data
• Execution against the Trade Marketing business plan with key output in the brand P&L, brand health and market share.
• Write proposals, provide decision support and reliable research & execution recommendation.
• Conduct project briefings and be in charge of execution and price tracking.
• Must have an instinctive feeling about future product concepts and must have good analytical skills.
• Be a good listener with the ability to drive multi-dimensional team to attain result as per business plan.
• A high energetic and passionate individual

Critical Qualifications/Experience

• Must be a graduate with HND or BSc in any Social Science or Marketing discipline
• Must have at least 2-3 yrs experience in Brand Management with an FMCG
• Strong interpersonal skills to build good working relationships across all functions and markets.
• Strong flare for numbers and analytical
• Convincing personality, good planner, self-starter and committed to results
• Attention to details/Good Project Management Skills
• Must have strong trade marketing knowledge
• Reporting and PowerPoint presentation skills
• Business Development skills

Learning & Career Opportunities

• Danone & Abraaj are the parent company of Fan Milk Nigeria which offers intra-departmental, inter-company and global opportunities.
• In-depth Knowledge of Fan Milk business, its competitors and general dairy business knowledge.
• Marketing Strategy, product development and situation analysis of own and competition.