Job description
As our go-to-market lead for West Africa you will have the opportunity to shape and drive marketing excellence in West Africa and play a pivotal role in positioning SES for success in a highly competitive region. You will be the primary interface between SES and local partners to negotiate advertising discounts across multiple broadcasters. You will lead the development and implementation of a combined advertising and trade marketing plan in Nigeria and, in addition, provide local marketing management support for market research projects in the region. As a proactive support for the local sales team, you will be responsible for lead generation, managing local partners and dealing with multiple local customers.
Primary responsibilities / Key result areas
- Lead the development of a go-to-market plan for West Africa that best positions SES to succeed in this highly competitive market
- Lead the development and negotiation of an advertising and trade marketing plan in Nigeria
- Lead the identification and qualification of new leads aligned to our business objectives
- Provide support for market research projects in the region
- Actively participate in the sales process to provide the necessary support needed to deliver the business objectives
- Coach agency partners to continually stretch themselves to deliver work with maximum impact at minimum cost that directly impacts the achievement of the business objectives
- Monitor and maintain data quality within the marketing database
- Track, measure, and analyze all initiatives to report on ROI
Qualifications & Experience
- University degree in Marketing, Communications or equivalent,
- Minimum 5 years of relevant work experience with a multinational company in a marketing role in the broadcast or telecommunications industry in Nigeria.
- Deep insight into Nigerian B2B and B2C markets – specific insight into the Broadcast industry is a plus
- Excellent verbal and written communication skills in English and other local Nigerian language. A capability in French is strongly desirable
- Proficiency in Microsoft Office applications
Competencies
- Training and experience in Project Management and a proven ability to manage and implement multiple projects at the same time in a fast-paced environment
- A creative thinker, with an ability to use both data and intuition to inform decisions
- Experience in managing technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
- Excellent interpersonal relations and communications skills
- The ability to work remotely, independently and across teams
- Proven experience of marketing planning, budgeting and implementation
- Proven ability to work successfully and collegially in a multi-cultural environment.
- A creative thinker, with an ability to use both data and intuition to inform decisions
- Willingness and flexibility to travel
SES is a truly global organisation in which you will collaborate with colleagues from all four corners of the world. You are a true people person who is energised by diversity of culture, language and background and skilled at motivating stakeholders to deliver their very best work.
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