Job description
- Research market trends in hospitality and tourism industry, develop and implement a marketing strategy, including online marketing ideas and programmes aimed at generating and increasing sales for the organization;
- Prepare and submit a work plan that outlines key initiatives for revenue growth; Supervise all revenue generating Unit;
- Supervise a team of marketing/sales managers to plan the marketing of the conference facilities and services owned by the organization, as well as, the tourist and recreational facilities and services at the office complex;
- Identify and follow up on new tourism business opportunities, plan and prepare presentations to prospective clients; establish and build relationships with new clients, grow and retain accounts with existing clients; maintain client database for follow up actions;
- Oversee the development of marketing materials- flyers, brochures, posters etc;
- Promote the brand of the organization in Nigeria and internationally; consult the management about business trends with a view of developing new products and services, protect organization’s values, ensuring new services are aligned with organization’s priorities and goals;
- Create marketing campaigns and deliver campaigns within timescales, to maximize revenue generation for the organization;
- Plan and organize promotional events and evaluate their success;
- Keep up to date with new social media tools and how organizations are using them; develop other innovative ways to sell new products and services;
10. Develop e-tourism platforms, including websites , build and maintain database of tourism contacts;
11. Prepare and submit variety of status reports on monthly, quarterly and annual basis;
12. Perform any other duties as may be required
Desired Skills and Experience
- Must possess a first or second degree in Social Sciences. MBA is an added advantage;
- Ten to Fifteen years experience in Sales, Marketing and Business Administration preferably gained in an international organization or a tourism or hospitality organization; Must be familiar with the aims and goals of the tourism industry;
- Ability and experience to develop and implement a marketing strategy; Able to take responsibility and demonstrated high level of integrity to work with all stakeholders;
- Proven track record of increasing revenue through generation of leads;
- Ability to build effective working relationships both within and outside the organization
- Target-driven, initiative-taking and entrepreneurial skills, self motivated and result oriented;
- Excellent written and verbal communication skills;
- Proficient with Microsoft Word, Excel and PowerPoint; Must understand internet communication strategies; excellent presentation and interpersonal skills.
Gmail
Yahoomail