Marketing Executive at Adexen

Company

Our client provides generator rental and temperature control solutions to customers in a wide range of industries who need temporary power and/or temperature control services either very quickly or on a temporary basis.The generator rental solution

Job description

Working closely with the sales team, the Marketing executive's main mission will be to manage and control the relationship between the product and the target market, matching the company's business with the customer needs and developing marketing campaigns to promote the company's products and services. The role includes planning, advertising, web communication, event organization, product development, distribution and research

• Analysing and investigating price, demand and competition
• Devising and presenting ideas and strategies to improve the company's performance in the target market
• Promotional activities
• Develop and maximize stakeholder and third party relationships to deliver on brand objectives and strategies
• Writing reports
• Organising events and product exhibitions
• Monitoring performance of products on the market as compared to competitors
• Managing campaigns on social media

Requirements

• Bachelor's degree in Marketing, Web Design/Development, or related discipline;
• Have "hands-on" approach to providing marketing  solutions in a technical sector
• Good knowledge of customer economics, with ability to identify and develop marketing initiatives to improve visibility of products on the market
• Experience in market survey of the power generation or other industrial equipment industries within African countries
• 5 years of operational marketing experience in Energy Industry with proven track record