Marketing Services Manager at SAB Miller

Description:

• Manage and develop marketing information systems that ultimately deliver actionable consumer insights to drive marketing decision making for both the function and BUs
• Maintain and update on a regular basis key trend information relating to sales, brand health, country econometrics and trade audits
• Manage all research projects for Nigeria with accountability for methodology, agency management and delivery of insights
• Support the Supply Chain function and the planning process by coordinating the demand planning inputs
• Provide input regarding channel and brand performance in terms of what the gaps and opportunities are
• Assist in the development of commercially integrated Brand and Channel Strategy
• Provide tools to support the plans for activity development, planning and communication

Requirements:

QUALIFICATIONS / EXPERIENCE & SKILLS REQUIRED:

• B. Degree in a commercial field (Economics, business management, etc.)
• 5 years’ experience in FMCG/Beer market or research industry with experience in a research function
• Knowledge of consumer and market research techniques such as attitude and usage studies, retail audits and segmentation
• Experience and success in managing large projects
• Strong understanding of marketing strategy, planning issues, budgeting and priority setting

KEY COMPETENCIES AND ATTRIBUTES:

• Excellent statistical skills and ability to drive statistical projects to completion
• Strong project management skills
• Strong influencing and negotiation skills
• Innovative, critical thinker
• Strong communication skills