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Job Purpose:
Accountable for developing, managing and sustaining profitable brand growth
Main Responsibilities:
Developing and implementing annual marketing/ brand activation plan
Implementing the Integrated Marketing Plan (IMP) and New Product Introduction (NPI) activities
Manages the research process and ensures shopper insights, channel and POP strategies and plans
Develops internal and external category reviews, analyses category data, highlights opportunities and recommends course actions
Manages the research process and ensures shopper insights, channel and POP strategies and plans
Develops internal and external category reviews, analyses category data, highlights opportunities and recommends
course actions
Manages interactions with agencies and assists with evaluation
Responsible for coaching & development of direct reports
Job Dimensions:
Strategy and Plan Implementation
Innovation & POP targets by channel & customer
Group brand activation volume, NSV, profit targets and A& P budget adherence
Required Qualifications and Expertise
Bachelor's Degree, minimum 5 years job experience, including excellent understanding of or experience in Marketing& Category management
Deadline for submission of application is Fri 28th June 2013
All resumes are to be submitted to recruitment@redwood-consulting.com or
Redwood Consulting Ltd Suite 23, Block A. ALAUSA Shopping Mali, Awolowo Way, Alausa Ikeja Lagos
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